Netflix spent over $135 billion on film, TV over last decade

Non-English language titles represent more than a third of all ⁠viewing, ⁠compared to less than a tenth a decade ago, Netflix said. (REUTERS/File)

• During the same period, streaming giant said it contributed more than $325 billion to the global economy and created over 425,000 jobs on productions
• “The Netflix Effect” report highlights global economic, cultural and social impact

LONDON: Netflix has invested ‌over $135 billion in films and television series over the past decade, the company said on ​Tuesday, underscoring the dominance of the streaming giant and the growth of on-demand entertainment.
During the same period, Netflix contributed more than $325 billion to the global economy including the Arab world, and created over 425,000 jobs on productions, it said.
The Los Gatos, California-based company ‌is one ‌of the world’s largest ​video ‌streaming ⁠platforms, ​with over ⁠325 million paid members as of the end of 2025, having pioneered at-home video entertainment and producing original intellectual properties that have dominated popular culture.
“Today we’re launching the Netflix Effect — a comprehensive look at the ⁠economic, cultural and social impact ‌of our films and ‌series, and how it ​ripples out across ‌economies, industries and everyday life, day after ‌day, week after week,” said Netflix co-CEO, Ted Sarandos.
The company has licensed films and series from more than 3,000 companies including public broadcasters, ‌it said.
Non-English language titles represent more than a third of all ⁠viewing, ⁠compared to less than a tenth a decade ago, Netflix said. Non-US films and series such as “Money Heist,” “Squid Game” and “KPop Demon Hunters” have drawn large global audiences.
Last month, Netflix’s chairman and co-founder Reed Hastings decided to exit the company at a time when the firm is looking for new avenues of growth ​such as gaming ​and live entertainment while grappling with slower sales.