LONDON: Netflix rolled out a redesigned mobile app on Thursday, introducing a vertical video feed called Clips to help users more quickly discover shows, movies, and games.
“Mobile is an important part of how Netflix members stay connected to the entertainment they love,” said Elizabeth Stone, Netflix’s chief product and technology officer.
“Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment.”
Stone said Netflix is “building on past learnings” to deliver streamlined navigation and a TikTok-style feed of short, personalized clips from series, films, and specials.
Users can add titles directly to their “My List,” share recommendations via text or social media, or explore content that catches their eye — all without endless scrolling.
The update comes at a turbulent moment for the streaming giant, which recently withdrew from the bidding war to acquire Warner Bros. Discovery, paving the way for Paramount Skydance to secure a $110.9 billion merger, and saw co-founder Reed Hastings step down as chairman.
Netflix is now betting on a more immersive mobile experience to keep users engaged during commutes, lunch breaks, and other in-between moments.
The changes build on last year’s major TV interface overhaul, Netflix’s first in over a decade.
Future updates will expand Clips to include podcasts, live programming, and genre-based collections like romance.
The new experience is available in the US, UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa, with a global rollout, including the Arab region, to follow in the coming months.
