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Athar Festival of Creativity

Athar Festival hosts 4 academies to train next generation of creative talent in Saudi

Athar Festival hosts 4 academies to train next generation of creative talent in Saudi

  • 2 academies designed for students, 2 for industry professionals
  • Focus on creativity, marketing
By Zaira Lakhpatwala ·
Saudi stories pique audience interest, says Bloomberg Media MD

Saudi stories pique audience interest, says Bloomberg Media MD

By Tamara Aboalsaud - Sulafa Alkhunaizi ·
Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.

AI makes media industry more efficient and drives growth, expert says

By Tamara Aboalsaud ·
Update Understanding fans key to building sports brands, says football marketing guru  video

Understanding fans key to building sports brands, says football marketing guru 

By Sulafa Alkhunaizi  ·

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