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Hima 2024

Special AlUla targeting 2m visitors annually by 2035, top official says

AlUla targeting 2m visitors annually by 2035, top official says

  • Dr. Stephen Browne: We have set for ourselves three overarching targets for 2035: 2 million visitors annually, 40,500 new jobs to be created and SR150bn cumulative contribution to GDP
  • Dr. Stephen Browne: Our mission is to enable AlUla develop for its communities and visitors through regenerating and protecting its cultural landscape, and providing quality of life
By Rashid Hassan ·

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