Saudi media

Saudi creative and media industry on trajectory of continued expansion, says GroupM MENA boss

CEO Amer El-Hajj tells Arab News the media-investment business aims to ‘shape the next era of media, where advertising works better for people’
In support of this, the company has set new ‘benchmarks for client satisfaction, talent cultivation and industry influence’ and works hard to ‘stay ahead of industry trends,’ he adds

By Zaira Lakhpatwala · 09 August 2024