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Saudi creative and media industry on trajectory of continued expansion, says GroupM MENA boss

Saudi creative and media industry on trajectory of continued expansion, says GroupM MENA boss

  • CEO Amer El-Hajj tells Arab News the media-investment business aims to ‘shape the next era of media, where advertising works better for people’
  • In support of this, the company has set new ‘benchmarks for client satisfaction, talent cultivation and industry influence’ and works hard to ‘stay ahead of industry trends,’ he adds
By Zaira Lakhpatwala ·
‘Vision 2030 has set a blueprint for the future of the Kingdom,’ says TBWA\RAAD’s Saudi MD

‘Vision 2030 has set a blueprint for the future of the Kingdom,’ says TBWA\RAAD’s Saudi MD

By Zaira Lakhpatwala ·
Advertising network MCN launches influencer practice in Mideast

Advertising network MCN launches influencer practice in Mideast

By Zaira Lakhpatwala ·
TikTok launches awards scheme for best ad campaigns on the platform in Middle East

TikTok launches awards scheme for best ad campaigns on the platform in Middle East

By Arab News ·

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