Dentsu Sports International

Saudi Gen Z reshapes sport and entertainment landscape, new report finds

Dentsu Sports International says younger audiences are moving away from traditional fan habits, engaging instead through short-form video, creator-led communities, live experiences and gaming
7 in 10 Saudis take part in physical activity at least once a week, driven more by social connection and shared experiences than by health goals

By Arab News · 5 min 6 sec ago