Female candidates approach PR firms

JEDDAH: In an attempt to win the race and get a municipal seat, a number of female candidates are approaching media marketing agencies or media directorates for the election campaign, with the value of some programs reaching SR250,000.
Local media monitored a number of files that have been prepared by such agencies with a comprehensive election program, with the service charges reaching between SR200,000 and SR250,000. The program defines the vision of the candidate and offers solutions to the goal defined by them.
The media directorate works on a number of issues such as the election program and how to manage it, in addition to its content and the visual print of the candidate, as well as an introductory campaign program and election program. This, besides media support through various sources, including social media websites, and establishing electronic websites informing about the candidate’s activities and ways to communicate with her. The plans also include a comprehensive vision for the election program with verbal slogans and voter’s guide.
Short films of 50 to 60 seconds on YouTube, media support such as publishing 50 to 60 reports in local newspapers, television interviews and seven to nine radio interviews are some of the main features that are being offered by the agencies. The agencies expect the campaign to achieve 20 to 25 million interactive operations, 200,000 to 250,000 brochures, the number of views for the introductory program to reach 9,000 to 10,000.