RIYADH: Turki Alalshikh, chairman of the General Entertainment Authority, has announced the launch of Pepsi’s largest global advertising campaign of the year, executed by Saudi BigTime Creative Shop, in a move that reflects the growing global presence of the Kingdom’s creative industries.
He said recently that BigTime Creative Shop is a world class agency, according to two official global rankings, WARC Creative 100 and The Drum’s World Creative Rankings.
“We are proud of what BigTime Creative Shop, a Saudi company we established to be our creative partner, has achieved. In just three years, it has been ranked among the top four advertising companies in the world according to two official global rankings,” Alalshikh said.
“Today, BigTime Creative Shop launches its largest global campaign of the year for Pepsi. It is a proud model of Saudi creativity and reflects what our nation’s youth can achieve when vision is combined with competence and ambition.”
The campaign’s main video features several global figures including English footballer David Beckham, British chef Gordon Ramsay, Brazilian footballer Vinicius Junior, Egyptian footballer Mohamed Salah, Spanish footballer Alexia Putellas who is a two-time Ballon d’Or winner, English footballer Lauren James, and German footballer Florian Wirtz.
BigTime Creative Shop serves as the creative partner of Riyadh Season. It has played a key role in developing the visual identity and marketing campaigns for several of the season’s major events, strengthening its presence locally and internationally.
