LONDON: The London Eid Festival will return in April to one of the UK’s most upmarket shopping destinations, marking the end of the fasting month of Ramadan and celebrating the Muslim holiday.
The London Eid Festival is Europe’s most significant celebration of Eid Al-Fitr, a three-day holiday marked at the end of Ramadan in Muslim countries, which concludes in late March.
This year marks the sixth consecutive celebration of Eid at Westfield London, Europe’s largest retail destination with over 460 stores. The event takes place from April 4 to 6 and features fashion, fragrance, food, and live entertainment.
The organizers said festivities would then take place at Westfield Stratford City from April 11 to 13, promoting unity among London communities as Ramadan concludes.
Katie Wyle, the head of Shopping Centre Management at Unibail-Rodamco-Westfield, said the London Eid Festival remains a yearly highlight.
“Following its successful debut at Westfield Stratford City in 2024, we’re thrilled to bring it back for a second year, allowing the event to flourish across both sides of London,” she said.
Organizers expect over 300,000 visitors across both weekends of the Eid celebrations and say the event will “rival the bustling crowds typically seen at Westfield on Boxing Day.” There will be a vibrant mix of entertainment, activities, and food stalls to entice the crowds.
Waleed Jahangir, the managing director at Algebra Consulting, said: “As organizers, we’re not just hosting a festival; we’re shaping and celebrating the evolving Muslim community consumer landscape, and we can’t wait to bring an even bigger, more vibrant Eid celebration to life for everyone to enjoy.”
The festival will showcase a diverse lineup of performers and brands from Turkiye, Malaysia, the UAE, and other countries, featuring modest fashion, boutique gifts, children’s books, and homeware.