Lavish and Johara Global collaborate to celebrate Saudi Culture
Lavish and Johara Global collaborate to celebrate Saudi Culture /node/2580413/fashion
Lavish and Johara Global collaborate to celebrate Saudi Culture
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Lavish Concept Store and Johara Global on November 21 joined forces to host an event at the Lavish pop-up in The Music Room, Mayfair, London. (Johara Global)
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Lavish Concept Store and Johara Global on November 21 joined forces to host an event at the Lavish pop-up in The Music Room, Mayfair, London. (Johara Global)
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Lavish Concept Store and Johara Global on November 21 joined forces to host an event at the Lavish pop-up in The Music Room, Mayfair, London. (Johara Global)
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Lavish Concept Store and Johara Global on November 21 joined forces to host an event at the Lavish pop-up in The Music Room, Mayfair, London. (Johara Global)
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Lavish Concept Store and Johara Global on November 21 joined forces to host an event at the Lavish pop-up in The Music Room, Mayfair, London. (Johara Global)
Lavish and Johara Global collaborate to celebrate Saudi Culture
Lavish founders Nada Altobaishi and Hala Alsharekh said in a statement: “Lavish Concept Store is more than just a destination for luxury and style; it is a platform where innovation, culture, and creativity thrive
Updated 14 min 42 sec ago
Arab News
LONDON: Lavish Concept Store and Johara Global on Thursday joined forces to host an event at the Lavish pop-up in The Music Room, Mayfair, London, celebrating the timeless beauty and rich traditions of Saudi culture.
Lavish Concept Store aims to foster creativity and innovation, while Johara Global is a platform to support female leaders and enable them to fulfil their potential.
In line with Saudi Vision 2030, the event offered an immersive cultural experience, spotlighting the heritage and artistry of Saudi Arabia through a blend of fashion, art and cuisine.
A fashion show featuring traditional Saudi costumes showed off the intricate craftsmanship and rich heritage of the region.
Lavish founders Nada Altobaishi and Hala Alsharekh said in a statement: “Lavish Concept Store is more than just a destination for luxury and style; it is a platform where innovation, culture, and creativity thrive.
“We are committed to curating exclusive, high-quality products while showcasing the work of emerging artists and artisans.
“Our vision is to redefine the retail experience by blending timeless elegance with cutting-edge trends, all while championing artistic expression and cultural diversity. At Lavish, we strive to inspire confidence and elevate everyday living through the fusion of luxury, culture, and innovation.”
Katie Partridge, founder and chairwoman of Johara Global, and Intisar Alyamani, CEO of Johara Global said in a statement: “Johara Global was set up with a mission to bridge the east-west gap and foster the leadership of women through our four main pillars. Collaborations like these create a lasting and powerful impact on the community. We are delighted to join forces to achieve this.”
DUBAI: Clean beauty brand Kosas has officially entered the Saudi market, offering a range of skincare-focused makeup products.
Founded by Sheena Zadeh, Kosas, now available at Sephora Middle East, prioritizes skin-nourishing ingredients, a mission the founder feels deeply resonates with the Saudi market.
“Saudi Arabia is such a vibrant, emerging market with a rich beauty culture,” Zadeh told Arab News, adding that over the years, she has seen a growing demand from the Middle East for clean, high-performance beauty products. “Saudi Arabia is at the forefront of this trend,” she said.
“For us, it’s about more than just expansion; it’s about connecting with a culture that values authenticity, quality and a holistic approach to beauty,” Zadeh said.
In preparation for its Saudi debut, Kosas chose a range of products aligned with local beauty needs. “We curated our lineup with universal favorites and regional needs in mind,” Zadeh said.
This lineup includes bestsellers such as the Revealer Concealer, the Cloud Set Baked setting powder, and the BB Burst Tinted gel cream moisturizer.
This lineup includes bestsellers such as the Revealer Concealer. (Supplied)
“(The setting powder) helps achieve that lasting, natural matte finish ideal for the warm climate,” Zadeh said, adding that the tinted moisturizer is “perfect for those looking for lightweight hydration with coverage.”
Kosas also plans to connect with the Saudi community by staging workshops and events focused on clean beauty and skin health.
In preparation for its Saudi debut, Kosas chose a range of products aligned with local beauty needs. (Supplied)
“We’re very committed to education and empowerment in the beauty space … we believe that beauty should feel effortless and enjoyable, so our educational initiatives will focus on simple, effective ways to incorporate Kosas into daily routines. We’re really excited about this,” Zadeh said.
Zadeh said her own roots influenced Kosas’s mission: “I’m Middle Eastern myself and I’ve always felt deeply connected to the region’s beauty philosophy.
“At its core, Kosas has a holistic and layered approach that aligns with the depth and tradition of Middle Eastern beauty philosophies,” she added. “Kosas was born from a deep passion for clean beauty that’s effective, fun, and makes people feel good in their own skin. Our journey started with a desire to create makeup that doesn’t just sit on the skin but works with it.”
Celebrity-loved jeweler Azza Fahmy has ‘a strong connection’ with Saudi Arabia
The CEO and head of design at the Egyptian jewelry house their mother founded discuss their new flagship store in Riyadh
‘Every time she goes, she has a strong connection there,’ the head of design said of Azza Fahmy’s trips to Saudi Arabia
Updated 22 November 2024
Hams Saleh
DUBAI: Egyptian entrepreneur and jewelry designer Azza Fahmy is celebrated for crafting pieces that weave cultural stories into wearable art, resonating with those who appreciate depth and meaning in every design.
Fahmy’s signature gold-and-silver pieces have long been embraced by Egypt’s top entertainers, including the late actress and singer Soad Hosny and celebrated actress Yousra.
Her jewelry has also garnered an impressive international following, including A-list stars like actors Julia Roberts, Shailene Woodley, Naomi Watts, and Vanessa Hudgens, and singers Joss Stone and Rihanna.
Inside Azza Fahmy's recently opened flagship store in Riyadh. (Supplied)
The brand has also forged a particularly strong connection with Saudi customers, who value the blend of tradition and modernity it offers. It recently expanded its reach with the opening of a flagship store in Riyadh, catering to a growing Saudi clientele.
Fahmy’s daughters — CEO Fatma Ghaly and head of design Amina Ghaly — say the new outlet is the result of years spent cultivating relationships with Saudi clients.
“The opening of our flagship store in Riyadh marks a significant milestone for Azza Fahmy,” Fatma tells Arab News. “Throughout the years, we’ve had the privilege of cultivating meaningful relationships with our Saudi clientele, connecting through online platforms, exhibitions, and pop-ups, all while experiencing a growing demand for our jewelry.”
Inside Azza Fahmy's recently opened flagship store in Riyadh. (Supplied)
For Amina, the store is a continuation of her mother’s decades-long connection to Saudi Arabia, where she has often been inspired by the culture, architecture and landscapes.
“Every time she goes, she has a strong connection there,” Amina says. “There is the architectural aspect that we have drawn inspiration from, (but also the culture): for our collection ‘Ahla Ma Ghanaho Al-Arab,’ we were inspired by (Saudi singer and composer) Abdul Majeed Abdullah, so it’s really varied over the years.
“We draw inspiration not from one thing or the other. It is a question of how the inspiration serves the collection, and I feel like, with Saudi Arabia, the more we keep going there, the more we will continue to be inspired,” she adds.
Crescent Filigree Earrings. (Supplied)
Fatma explains that this made opening a permanent store in Saudi Arabia feel like the right move, especially as the Kingdom’s luxury market shows a growing interest in heritage-inspired brands.
“Our new store is a testament to our commitment to the Saudi market, offering a space that showcases our craftsmanship and invites visitors to explore the beauty and stories behind our pieces,” she says.
According to Fatma, Saudi Arabia’s luxury market has transformed in recent years. Clients increasingly seek brands that emphasize authenticity, cultural stories and craftsmanship.
“The Saudi consumer has long been sophisticated and well-traveled, but in recent years Saudi Arabia’s luxury market has experienced remarkable growth and evolution, especially for heritage-driven brands like Azza Fahmy. There has been a significant shift towards valuing craftsmanship, cultural narratives, and authenticity in luxury goods,” she explains.
(Supplied)
For many Saudi clients, jewelry that reflects their identity and holds personal meaning is highly sought after, making Azza Fahmy’s storytelling-focused designs especially appealing.
Fatma and Amina are both enthusiastic about connecting with Saudi’s younger generation, who are attracted to brands that combine tradition with innovation.
“Our designs resonate with this dynamic audience by blending contemporary aesthetics with traditional motifs,” Fatma says. “We embrace innovation in our processes and materials, ensuring that our jewelry appeals to a modern sensibility while remaining rooted in cultural heritage.
Inside Azza Fahmy's workshop. (Getty)
“This approach not only attracts younger consumers but also fosters a deeper connection to their identity, allowing them to wear pieces that are both stylish and meaningful,” she continues.
Amina says that today’s luxury market is increasingly global, shaped more by shared interests than regional preferences. “As brands, we should not segment by region but rather by character,” she says. “The internet and social media has made the world a very small place. So, you find women in Saudi who, for instance, are very interested in travel and seek brands they can connect with on a personal level. Someone in London, someone in Japan, someone in Brazil could have the same interest. These are character traits, more than regional traits.”
However, Amina notes that there is a unique regional connection when it comes to Arabic calligraphy and poetry.
Amina Ghali is the head designer. (Supplied)
“I feel that women from the Arab region are very drawn towards the Arabic language, because rather than me translating it for them and trying to give them the gist of what it means, they can read and recognize it and connect with it themselves,” she says.
Beyond the Middle East, Azza Fahmy’s collections with Arabic calligraphy have found success in places including the UK, where clients often appreciate the aesthetic and personal significance of the script.
“When we were approaching the British market, we were under the false impression — from whatever market survey that we did at the time — of ‘They do not understand it, and they will not understand it, so they will not be able to connect.’ We were very happily surprised to learn that our number one-performing collection, in our Burlington Arcade boutique in London, is the calligraphy collection,” Amina says. “It’s because they are carrying it as their own little secret. The client comes and picks up something like, for instance, the eternity ring inspired by Umm Kalthoum, and she takes it as ‘I’m the only one that understands what it says.’”
The Riyadh store stocks many of the brand’s high jewelry pieces. Among Amina’s personal favorites, she says, is the “Scripts of Love” bangle, adorned with emeralds and calligraphy.
“The combination of stones, poetry, and calligraphy creates a piece that captures attention without overshadowing any element,” she says.
She also highlighted the delicate “Crescent Filigree” earrings with tanzanite — a design that showcases the brand’s expertise in filigree craftsmanship.
Azza Fahmy’s commitment to the empowerment of women is also in line with Saudi Arabia’s Vision 2030, which encourages increased female participation in the workforce and leadership roles.
Fatma explains that the brand’s jewelry aims to reflect individuality and heritage — resonating with modern Saudi women who appreciate both cultural pride and self-expression.
“As a company led by women — with women in key roles across all levels of management — empowering women is simply part of our DNA,” she says. “It is not something we ‘strive for.’ It comes naturally to us.”
Egyptian luxury label Okhtein launches Dubai store ahead of Saudi opening
Updated 21 November 2024
Hams Saleh
DUBAI: Egyptian luxury label Okhtein, which has been touted by celebrities including Beyonce, Halle Berry and Gigi Hadid, has opened its first outlet in Dubai, its first bricks-and-mortar presence in the Gulf before it expands in Saudi Arabia in 2025.
Founded by sisters Aya and Mounaz Abdel Raouf, Okhtein combines Middle Eastern artistry with global fashion appeal.
On the decision to open in Dubai, Aya told Arab News: “Dubai is the fashion hub of the Middle East, and it’s easily accessible for international clients. It’s a key city in the GCC region’s fashion scene and holds a special place for us.”
Mounaz said that Okhtein’s signature design elements, such as gold plating, crystals and Swarovski embellishments, resonate with the Gulf clientele’s preference for detailed, opulent pieces. “That ‘bling’ element is something our customers really gravitate toward,” she said.
After the opening of the Dubai store, Okhtein plans to expand further with a boutique in Riyadh’s Kingdom Mall, anticipated for early 2025. Mounaz described the Saudi market as a “natural next step.”
“The luxury market in Saudi Arabia presents a huge opportunity. It’s a large and growing market, with a clientele that is familiar with our brand. Many Saudi clients already buy from us when they visit Egypt, so we’re confident that we’ll be welcomed with open arms,” Mounaz said.
Reflecting on Okhtein’s growing international presence, Aya said: “We’re honored by the international recognition, and it drives us to push the brand even further. It’s both a happy and humbling feeling.
One standout moment for the sisters was when US model Gigi Hadid showed off Okhtein bags on social media.
“She styled three of our bags in a very cool and unexpected way. Gigi is the perfect fusion of Arab and international influences, and her styling and persona made the moment even more special for us. Seeing our bags on her was truly exciting,” Mounaz said.
The label also collaborated with French luxury brand Balmain for its spring/summer 2023 collection, creating a statement bustier created from worn-out resin.
DUBAI: US actress Kerry Washington showed off a gown by Elie Saab in Hollywood this week, while Jennifer Lopez opted for a look by Lebanese designer Zuhair Murad.
Washington and Lopez attended the 2024 Governors Awards in Los Angeles in their chosen Lebanese designs, with the former opting for an off-white gown from Saab’s Spring/ Summer 2024 Couture line and the latter showing off a beaded number from Murad’s Fall/Winter 2024 Couture collection.
Kerry Washington wore a gown from Elie Saab’s Spring/ Summer 2024 Couture line. (Getty Images)
Lopez accessorized with a Tyler Ellis bag, while Washington went for jewelry by British label Anabela Chan to complement the gem-encrusted neckline of her gown.
The songstress hit the stage in Saudi Arabia on Nov. 13 alongside Celine Dion, Halle Berry, Camila Cabello, Nancy Ajram and Amr Diab.
Jennifer Lopez opted for a look from Zuhair Murad’s Fall/Winter 2024 Couture collection. (Getty Images)
Opening the show was none other than Hollywood actress Berry wearing the same Elie Saab gown she wore when she won her first Oscar in 2002, making her the first Black woman to win the award for Best Actress.
Prior to the show, Berry was seen on the red carpet talking about how this was her first time meeting Saab in person, “That was the highlight of this trip for me to finally meet this man who I have been inextricably connected to for 22 years, and to give him a hug and tell him thank you.”
Celebrity stylist Law Roach, known for styling Hollywood A-listers like Zendaya, Anya Taylor Joy, Bella Hadid, and Celine Dion, talked to Arab News about Elie Saab’s ability to transcend eras.
“Elie Saab is one of the few couturiers whose clothes can be passed down to generations and generations and be reinterpreted.”
“Maybe someone got married in it (a dress), and maybe generations down the granddaughter of someone gets married in the same dress, it has that possibility of just being timeless and forever,” he said.
The evening was attended by more than 1,000 guests, including Egyptian actress Youssra; Italian star Monica Bellucci; British models Rosie Huntington-Whiteley, Poppy Delevingne and Jourdan Dunn; supermodels Adriana Lima, Candice Swanepoel and Helena Christensen; and Arab actresses Nadine Njeim, Cyrine Abdel Nour, and Tara Emad.
Flormar seeks to expand Saudi footprint to meet growing demand in beauty market
Updated 19 November 2024
Hams Saleh
DUBAI: Skincare and makeup brand Flormar is planning to triple the number of its stores in Saudi Arabia over the next four to five years to meet the demand of a burgeoning and increasingly competitive market.
Established in Milan, Italy, in the late 1950s, the company is now headquartered in Turkiye. Arab News spoke to CEO Matthieu Gomart about why he is so keen to increase the brand’s presence — currently 25 outlets — in the Kingdom.
“The beauty market in the Middle East — and specifically in Saudi Arabia — is quite dynamic,” he explained. “They have double-digit growth, making it one of our most exciting markets.”
Flormar has undergone something of a transformation in recent years, refining its product lines and formulations to appeal to a broader, more discerning audience.
(Supplied)
Gomart said the brand’s approach has evolved to focus “on high-quality makeup at affordable prices” that aligned with skincare and ethical beauty trends.
The company’s clean and vegan products, designed to enhance skin health, have been particularly well-received among Saudi consumers, he added, noting an increasing appetite for natural ingredients and skin-friendly formulations.
(Supplied)
It is a trend highlighted by panelists at Riyadh’s Hia Hub beauty conference in October. Industry insiders, such as Chalhoub Group president Patrick Chalhoub, told Arab News the under-30 demographic “use skincare products more frequently and are willing to experiment with innovative products, even with brands that are not necessarily very popular.”
With an entire conference dedicated to growing the Kingdom’s skincare market, it is no wonder Flormar has identified it as a target segment.
