LuLu Hypermarket recently hosted a community event in the Eastern Province in collaboration with Khobar Municipality, during which 3,000 chaste trees were planted. The event was attended by Abdullah bin Ali Al-Ayyadi, assistant director of the parks and beautification department at the municipality, who highlighted the role of the private sector in supporting environmental initiatives and driving sustainable development across the Kingdom.
LuLu’s tree planting campaign aligns with the Saudi Green Initiative, aimed at increasing green spaces and improving the quality of life across various regions of the Kingdom. The chaste tree was specifically chosen for its adaptability to the region’s climate, as well as its numerous environmental and health benefits. This tree symbolizes care for the environment and the provision of a healthy and sustainable life for future generations, reflecting LuLu Hypermarket’s commitment to supporting environmental issues and promoting sustainability.
Through this event, LuLu seeks to enhance environmental awareness among community members, emphasizing that tree planting is not merely a recreational activity but carries a powerful message urging everyone to participate in protecting the environment and conserving natural resources. The event witnessed wide participation from local community members, reflecting their growing concern for environmental issues and their desire to be part of sustainable environmental solutions.
Al-Ayyadi said that LuLu's initiative serves as a model for successful collaboration between the public and private sectors, enhancing the prospects for achieving the desired environmental goals.
Mohammed Ahmed Bobsheit, executive director of LuLu Group in the Eastern Province, said: “Through this initiative, we affirm that every tree we plant today is a seed of hope for a greener and more sustainable future. Caring for the environment is not just a duty toward the Earth, but a commitment to future generations. Together, we can make a positive difference that ensures a better world for generations to come.”
Bobsheit also thanked Khobar Municipality for their support in making the initiative a success.
As part of its commitment to social responsibility and the Saudi Green Initiative, LuLu plans to organize more such tree planting events in the future, in addition to implementing several environmental awareness programs and activities for its customers across all its branches in Saudi Arabia.
