DUBAI: Emirati brand Heba Jasmi showcased its Spring/Summer 2025 collection, titled “State of Art,” at Dubai Fashion Week on Tuesday.
The collection featured a striking combination of lace, abstract embroidered prints, pastel hues and saturated colors. Key elements included exaggerated circular silhouettes and artfully embroidered semi-sheer fabric, while the color palette ranged from sea blue to sandy tones punctuated by a few coral-colored and lilac gowns.
In an interview with Arab News, Sharina Al-Falasi, the co-founder and Chief Operating Officer of the label, shared insights about the brand’s latest presentation.
Look 1. (Supplied)
“It draws inspiration from the dramatic hues and structures observed in nature, culture and human artifacts, translating these elements into fashion,” Al-Falasi explained.
The brand, which launched in 2019, has so far released four collections and recently ventured into couture creations, a primary objective from the outset.
Look 2. (Supplied)
Al-Falasi also discussed the brand’s vision for its ready-to-wear line, emphasizing its appeal for women who prioritize sophisticated sartorial choices in their daily lives.
“It is designed for ambitious women, whether she’s changing the world through a successful career or focused on taking care of her family, she needs something on the go that can inspire her and set her apart from the crowd,” Al-Falasi said.
Look 3. (Supplied)
“We believe that women in the Middle East, and globally, seek inspiring and beautifully designed dresses,” she noted. “Our passion is to create unique pieces, which drives the core of our label. We stand out because of our commitment to quality and craftsmanship, blending structure with feminine cuts.”
Despite the challenges posed by the COVID-19 pandemic, the team at Heba Jasmi used the period to refine their creative vision and rethink their organizational structure.
“We turned what could have been a major setback into an opportunity for growth and development,” Al-Falasi said.
