How resumption of movie screening provided a global platform for local Saudi talent

Special How resumption of movie screening provided a global platform for local Saudi talent
Walaa Bahefzallah (R), casting director of Saudi film Champions, alongside the cast at the 2021 Red Sea Film Festival, including Fatima Albanawi (C). (Supplied)
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Updated 27 April 2024
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How resumption of movie screening provided a global platform for local Saudi talent

How resumption of movie screening provided a global platform for local Saudi talent
  • Since cinemas reopened six years ago across the Kingdom, cumulative box office revenues are approaching the $1 billion mark
  • The Red Sea Film Foundation and the Saudi Film Fund support homegrown talent through programs and partnerships

RIYADH: This month, Saudi Arabia marks six years of movie screenings after a 35-year gap. Back then, the idea of a flourishing domestic film industry seemed improbable. Today, it has become a reality.

Since cinemas reopened on April 18, 2018, multiplexes have prospered, with accumulative box office revenues hitting almost $1 billion. Even the closures of the pandemic years were not enough to halt the industry’s meteoric rise.

Cities across the Kingdom now boast their own world-class movie theaters, screening the latest international blockbusters, regional hits and domestic productions, while homegrown film-making capability is now routinely spotlighted at local film festivals.




Saudis gather at a cinema theatre in Riyadh on April 30, 2018. (AFP)

With the launch of the Red Sea Film Festival in December 2021 and the establishment in 2020 of the Saudi Film Commission under the Ministry of Culture, many Saudis who were working in production houses overseas are now relocating to the Kingdom.

“The year 2018 marked a significant turning point for Saudi filmmakers and audiences as well,” Saudi film producer Mohammed Al-Turki, who was named CEO of the Red Sea Film Festival in 2022, told Arab News.

“The Saudi box office is growing rapidly. These achievements reflect the filmmakers’ passion for crafting captivating stories that are deeply embedded in our culture and resonate with an engaged local audience.”




The launch of the Red Sea Film Festival in 2021 prompted many Saudis who were working in production houses overseas to relocate to the Kingdom. (Red Sea Film Festival)

Saudi filmmakers are making their mark both locally and internationally. Among them are Tawfiq Al-Zaidi, the Qudus brothers, Ali Al-Kalthami, and Mishal Al-Jasser, said Al-Turki. “All tirelessly striving to deliver their finest work.”

The Red Sea Film Foundation, which was created in 2019 after the cinema ban was lifted, has become a catalyst for the industry’s expansion, staging one of the Middle East’s biggest film festivals in partnership with other major gatherings in the world cinema calendar.

RSFF has developed a variety of programs and initiatives specifically tailored to filmmakers from the Arab world, Africa, and Asia, with a special focus on Saudi filmmakers.

“Our programs include the Red Sea Fund, which offers financial support to film projects at various stages from development through to post-production,” said Al-Turki. “The Red Sea Labs provide a range of training workshops and courses for filmmakers.”




Winners and jury members posing on stage at the end of the second RSFF’s awards ceremony on December 8, 2022. (AFP)

Additionally, the Red Sea Souk acts as a networking hub, providing numerous developmental programs.

“Among our recent successful initiatives is our collaboration with the Series Mania festival, which has enabled several promising Saudi filmmakers to advance their television projects and gain exposure at one of the world’s foremost television festivals,” said Al-Turki.

“We continue to launch many value-adding programs aimed at nurturing rising Saudi talent.”

INNUMBERS

• $1bn Cumulative box office revenues since Saudi cinemas reopened.

• $100m Saudi Film Fund created to stimulate domestic film industry.

The Kingdom has established several initiatives to support the industry. Most recently, a SR375 million ($100 million) Saudi Film Fund was unveiled by the government’s Cultural Development Fund in partnership with local investment firm MEFIC Capital and Roaa Media Ventures, a holding company that promotes local media projects and talent.

The fund will collaborate with major international studios to invest in film production that provides content reflecting Saudi culture and values.

Such government initiatives are also spurring the private sector. In 2023, Syed Ali launched 40Films KSA to work with local and international clients.




Ibraheem Alkhairallah on the set of Saudi film “Sattar,” where he portrayed the character of Abdulkhaleq, an undercover officer pretending to be a wrestling coach. (Supplied)

“This cinematic renaissance has made a positive impact on our business, fueling commitment to nurture more and meet the top standards being set daily in the market,” Ali, a Pakistani businessman based in Riyadh, told Arab News.

“The Kingdom is not just a consumer of global cinema; it is a creator, contributing its unique voice to the rich tapestry of world cinema. Saudi filmmakers are narrating stories that captivate audiences both at home and around the globe.” 

Saudi filmmaker Mujtaba Saeed, who is based between the Kingdom and Germany, says he has also benefited from the boom in the Saudi entertainment industry and will begin working on a film to be shot in the Eastern Province at the end of this year.

The film, titled “Drowning,” will be funded by the Red Sea Film Festival, the King Abdulaziz Center for World Culture, and the Saudi Film Commission. “Without this support I would not have been able to shoot the film,” Saeed told Arab News.

“The great developments in the Saudi film industry have greatly contributed to the growth of my work as a young director. Through increased opportunities for collaboration and greater support I have access to resources and support that were previously unavailable to me.”




Two young Saudi film directors have been presented with trophies after winning the second edition of a 48-hour filmmaking challenge. (AN Photo/Ali Khameq)

During the Cannes Film Festival in 2022, the Saudi Film Commission announced an incentive program aimed at transforming the Kingdom into a global hub for film production. This included 40 percent returns for productions that hired local crews, among other initiatives.

The incentive program was announced a few months after the RSFF established the Red Sea Fund to support Arab and African filmmakers and directors. The $10 million fund has backed more than 250 projects since its launch.

It is through schemes such as these that the RSFF aims to foster “cultural connections,” providing a platform for up-and-coming film talent in the Kingdom, said Al-Turki.

The Saudi Film Commission is responsible for numerous initiatives that have helped bolster the Saudi industry at home and abroad by providing young Saudi filmmakers with opportunities.

One example is “Norah,” a Saudi production that will be screened at the 77th Cannes Film Festival this year in its “Un Certain Regard” section. It will be the first time a Saudi movie has been selected for the prestigious festival.

Produced by Saudi Tawfik Alzaidi, “Norah” is the first Saudi movie shot entirely in the AlUla region.




Poster of Saudi movie “Norah.” (Supplied)

Supported by the Red Sea Fund, the film also clinched the top prize of a funding award from the Saudi Film Commission’s Daou Competition — an initiative launched by the Kingdom’s Ministry of Culture in September 2019 to bolster Saudi film production and nurture the country’s next generation of filmmakers.

Set in Saudi Arabia during the 1990s, the film follows Norah, a young Saudi woman who lives in a small village, who is introduced to Nader, an artist. Norah asks him to paint her portrait and soon an artistic relationship develops between them. 

The film, Alzaidi’s debut feature, explores the period of Saudi conservatism and the various forms of art that were banned. It examines how art can facilitate communication between people and foster social change.

In the run-up to the sixth anniversary of the lifting of the cinema ban, the Saudi Film Commission organized the fourth edition of the Gulf Cinema Festival, which ran from April 14 to 18.

This was the first time the festival was managed by a government agency, underlining the recognition of the socio-cultural and economic importance of the film industry for the Kingdom.




The Gulf Cinema Festival brought together several pioneers of Gulf cinema to share their visions and experiences in film production. (Supplied)

In a speech during the opening of the festival, the Film Commission’s CEO Abdullah bin Nasser Al-Qahtani said “this edition of the festival represents a crucial milestone in cultural cooperation among the Gulf Cooperation Council countries and embodies our wise leadership’s commitment to enhancing collaboration among us,” according to SPA.

“This festival, which brings us together today, reflects the strong connection between ambition and the cultural strategy of the GCC countries, which play a significant role in enhancing cultural exchange, expanding infrastructure, drawing inspiration from successful experiences, and encouraging Gulf talents to offer more,” he said.

The booming Saudi entertainment industry is also attracting directors from across the world to shoot and produce films in the Kingdom.

Over the last 18 months, the landscapes of NEOM in the Tabuk region have been featured in several international films, including Ruper Wyatt’s “Desert Warrior,” starring Anthony Mackie and Sir Ben Kingsley; “Dunki” directed by Indian filmmaker Rajkumar Hirani starring Shahrukh Khan; the first regional reality TV show “Million Dollar Island;” and the “Rise of the Witches,” the region’s largest-ever budget TV show. 

As deals continue to be made and incentives offered for making movies in Saudi Arabia, the future looks bright not only for domestic movie theaters but also for local, regional and international filmmakers and producers intending to work and collaborate in the Kingdom.

“Despite these accomplishments, this is merely the start,” said Al-Turki. “Saudi cinema has much more to accomplish.”


Saudi Arabia highlights urban sustainability vision at Cairo forum

Saudi Arabia highlights urban sustainability vision at Cairo forum
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Saudi Arabia highlights urban sustainability vision at Cairo forum

Saudi Arabia highlights urban sustainability vision at Cairo forum
  • Authorities emphasize development goals, from green spaces to innovative infrastructure

Riyadh: Saudi authorities are showcasing the Kingdom’s role in sustainable urban development at the 12th World Urban Forum in Cairo, organized by the UN Human Settlements Programme, from Nov. 4-8.

The municipality of Baha region highlighted Vision 2030 objectives and the Kingdom’s urban development initiatives, along with the standards followed by the municipality.

Ali Al-Sawat, mayor of Baha, emphasized the Kingdom’s pioneering efforts to achieve sustainable development goals across various urban sectors.

The municipality’s participation also focused on urban planning, sustainable transportation, community engagement, waste management, recycling, green spaces and strategies to address environmental challenges.

It highlighted Saudi Arabia’s efforts to transform cities into adaptable, sustainable environments and showcased innovations improving residents’ quality of life and preserving the environment.

The municipality is committed to innovative solutions in infrastructure, project management and data analysis to build a sustainable urban model that meets community needs.

Prince Faisal bin Abdulaziz bin Ayyaf, head of the Saudi delegation at the forum, highlighted Saudi Arabia’s extensive experience in urban development and improving residents’ quality of life.

Since 2016, Saudi Arabia had pursued an ambitious national vision for 2030, Prince Faisal said at the forum’s ministerial roundtable. This comprehensive vision includes 27 sub-objectives, addressing various aspects of human life.

The Quality of Life Program, part of Saudi Vision 2030, hosted a panel titled 'Towards Future Cities: Putting Quality of Life and People’s Well-Being at the Core of Urban Planning.' (SPA)

He emphasized that the vision also focused on enhancing livability in Saudi cities, alongside economic, environmental and social improvements.

Prince Faisal praised Saudi Arabia’s experience in urban development, with 17 municipalities working to turn the Vision into practical initiatives benefiting both residents and visitors.

“The Kingdom is home to excellent and historically impactful projects,” he said, highlighting the King Salman Park, Sports Boulevard, Diriyah project and environmental programs such as the Saudi Green Initiative.

The Quality of Life Program, part of Saudi Vision 2030, hosted a panel titled “Towards Future Cities: Putting Quality of Life and People’s Well-Being at the Core of Urban Planning.”

The session explored strategies to improve living conditions in urban areas, focusing on cross-sector collaboration.

CEO of the program, Khalid Albaker, emphasized the forum’s role in raising awareness of quality of life in urban planning, showcasing Saudi efforts to enhance living standards.

Albaker stressed the need for collaboration across government, industry and entrepreneurship to find innovative solutions that met community needs and promoted sustainable development.

The program contributes to sustainable development through 170 initiatives in sports, culture, tourism, entertainment, urban design and safety, supporting job creation, economic growth, innovation and city humanization to improve quality of life across Saudi Arabia.

The Royal Commission for Makkah City and Holy Sites is also participating in the forum, showcasing its efforts to develop Makkah into a sustainable city. The commission is highlighting its work in enhancing transportation networks, infrastructure and services.

The municipality of Riyadh is showcasing exemplary urban and environmental initiatives, using modern technologies for planning, development and construction of future cities. The pavilion highlights the Kingdom’s achievements in sustainable urban development and innovation.

The Diriyah Gate Development Authority is also showcasing its role in preserving historical, cultural and urban heritage, while overseeing vital initiatives and projects. Through these efforts, the authority aims to achieve a vision that goes beyond traditional urban development.

Real Estate General Authority CEO Abdullah Al-Hammad emphasized Saudi Arabia’s steady progress toward its ambitious vision under the Kingdom’s leadership. He highlighted the commitment to a forward-looking urban future aligned with sustainability and global environmental challenges.

Al-Hammad said that the authority’s participation in the forum reflected its belief in the importance of local and international partnerships to address urban challenges and build modern, sustainable communities that were resilient and adaptable.

The authority aims to adopt global best practices to build cities of the future that meet the needs of residents, visitors and investors, while enhancing quality of life and creating vibrant, innovative communities.

The authority’s pokesperson ,Tayseer Al-Mufarrej, highlighted Saudi Arabia’s approach to urban development, including transforming informal settlements into sustainable communities, improving residents’ quality of life and providing adequate housing.

Al-Mufarrej said that addressing global urban challenges required international collaboration to develop innovative solutions based on a comprehensive, forward-thinking urban planning vision, incorporating environmental, economic and social dimensions for the future of cities.

He also emphasized the importance of balancing urban development with environmental diversity to improve residents’ well-being.


British envoy lauds ‘growth’ in bilateral ties since Vision 2030

British envoy lauds ‘growth’ in bilateral ties since Vision 2030
Updated 06 November 2024
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British envoy lauds ‘growth’ in bilateral ties since Vision 2030

British envoy lauds ‘growth’ in bilateral ties since Vision 2030
  • Comments made during KSA launch of ‘Anecdotes of an Arab Anglophile’ book

RIYADH: British Ambassador to Saudi Arabia Neil Crompton highlighted the growth he has witnessed in Saudi-UK ties, which has expanded from traditional defense partnerships to encompass numerous sectors such as tourism, people-to-people relations, and sport, in a speech he gave during a cultural soiree marking the launch of “Anecdotes of an Arab Anglophile” in Riyadh on Monday.

“In the modern era, since Vision 2030, our relationship has gone from a quite traditional defense, security, contracting relationship, to take-off,” Crompton said.

The ambassador cited the growth of people-to-people relations between the two countries, mentioning British rowers and cricket players, such as Kevin Pietersen, visiting the Kingdom, and many Saudis traveling to London for holidays.

“I think the affection between the two countries is amazing,” Crompton said. “With the visa system ... since we introduced the visa waiver system in June 2022, over 500,000 Saudis have used it to go to London, in addition to the 100,000 who already had a 10-year visa or another passport.”

The cultural soiree hosted by the UK Embassy celebrated the launch of “Anecdotes of an Arab Anglophile” in Saudi Arabia by Saudi author and Editor-in-Chief of Arab News Faisal J. Abbas.

In a panel discussion between the ambassador and the author, the two highlighted the similarities that bridge the two kingdoms in an event titled “The Tale of Two Kingdoms.”

During his remarks, Abbas said: “There is much more that unites us than what divides us.”

Abbas said that the event might appear to be merely a discussion about a book, but that it is much more than that. “It’s a tale of two kingdoms,” two kingdoms that, he said, have much in common.

“Yes, we are two kingdoms separated by thousands and thousands of miles, we have a different history, but at the same time we are united by trivial things, from a sense of humor to very deeply rooted multifaceted bilateral relations that range from culture to business to defense and many more,” Abbas said.

The cultural soiree was attended by influential figures from the UK and Saudi Arabia, including the chairman of the Saudi Arabian Cricket Federation, Prince Saud bin Mishal, as well as prominent diplomats, journalists, academics and British citizens living in the Kingdom.

Speaking to Arab News, the publisher of the book and managing director of Nomad Publishing, Max Scott, noted the growing interest in Arab perspectives in the West, which are presented in “Anecdotes of an Arab Anglophile.”

Scott said that the panel discussion between Crompton and Abbas was engaging because of the pivotal questions Abbas presented.

“It was very interesting because Faisal asks some difficult questions about where Britain is at the moment. And he’s not shy of saying, you know, it’s a difficult time, and that’s good to see,” Scott said.

“At the end of the day, I think everyone came away with something positive,” he added.

Abbas’s book was originally released in London last June,, The cultural soiree hosted by the UK ambassador celebrated its recent release in Saudi Arabia, with its debut at the Riyadh International Book Fair.

The book is available throughout the Kingdom, exclusively at Jarir Bookstore outlets.


Sports marketeers take deep dive into Saudi culture

Sports marketeers take deep dive into Saudi culture
Updated 06 November 2024
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Sports marketeers take deep dive into Saudi culture

Sports marketeers take deep dive into Saudi culture

RIYADH: Top regional executives spoke about how having a deep understanding of the Kingdom’s culture was crucial in the creative industries, during the Athar — Saudi Festival of Creativity in Riyadh on Wednesday.

Leo Borges, executive creative director of Havas Middle East, spoke to Arab News about how Saudis had the opportunity to mold the creative industry.

“What I would say and sort of like what I want to see coming out of Saudi, is a creative culture that’s specific (to) here, it’s about Saudi people.”

He said that the baseline for the creative industry was understanding the audience.

“If you’re working in Saudi, they need to understand Saudi. They need to understand the culture. They need to understand the times. They need to understand the context in which their message is going to be, it’s going to be displayed.”

Borges went on to highlight the stark difference between sports marketing and other industries.

“I think sports marketing is different from other kinds of marketing because of the passion that the audience has for this sport, or for the teams, or for the players,” he said.

“So in this space, rarely the brand is the number one thing, right? Like people don’t necessarily love Adidas. They love Adidas because Adidas is sponsoring the team.”

Speaking at the “Leaders and Visionaries: CMOs Unplugged” session, panelist Ammar Alamo, director of marketing and communications at the Saudi Sports for All Federation, or SFA, in Riyadh, described his focus on “human insight” as opposed to “local insight.”

With more than 40 percent of non-Saudis living in the Kingdom, Alamo told Arab News that the Saudi Sports for All Federation targeted everyone when crafting their campaigns to encourage physical activity.

“With that, we need to understand who is in the Kingdom, and from a recent study, it showed that 42 percent of the Kingdom are not Saudis,” he said. “When we craft our campaigns or our communication we want to make an impact in the Saudi population, and people living in Saudi.”

Before creating a marketing strategy, SFA will research and developed a program that  takes into account the different levels of physical activity within the Kingdom — active, semi-active, and inactive. 

“We try, in SFA, with all our programs to cater to everyone in the Kingdom, because our target audience is everyone in the Kingdom.”

Since SFA’s restructuring in 2018 to increase the ratio of individuals exercising at least once a week to 40 per cent by 2030, the federation had seen a positive reaction from the community with exponential growth in physical activity.

The “physical activity level in the Kingdom in 2018 was 13 percent ... In 2021, the physical activity level in the Kingdom reached 48 percent, which is great, and now we’re changing the targets and increasing the targets, actually, beyond 40 percent to achieve more targets in 2030.”

Since joining the SFA in 2023, Alamo has played a pivotal role in promoting and growing events, including the Riyadh Marathon, Tough Mudder, the SandClash CrossFit competition.

The session also brought together industry leaders, Najeeb Jarrar, CMO at Google MENA, Aamir Allibhoy, regional chief marketing officer @ Tim Hortons, MENA, and was moderated by Ashish Verma, global head of Bloomberg Media Studios, who all shared insights on navigating the rapidly evolving creative landscape in Saudi Arabia.

The festival will conclude with the Athar Awards ceremony on the evening of Nov. 6.


Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
Updated 05 November 2024
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Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
  • During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan

RIYADH: Sudan’s army chief Abdel Fattah Al-Burhan received Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan on Tuesday.

During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan.

The minister’s visit to the country comes as part of the Kingdom’s ongoing efforts to address the crisis in Sudan, reach a ceasefire, and restore stability to the country. 

The Kingdom continues to support the humanitarian response efforts to alleviate the suffering of the Sudanese people, Saudi Press Agency said. 


Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
Updated 05 November 2024
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Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
  • It shows how the role of the camel evolved from essential means of transport and provider of resources to a cultural icon embodying the Kingdom’s values

PARIS: The Saudi pavilion at UNESCO’s Arab Week event in Paris this week featured a showcase of the Kingdom’s deep-rooted connection to camel culture.

It explored the role of the animals as a vital part of the nation’s heritage, identity and civilization, and offered a glimpse into their enduring place in society, the Saudi Press Agency reported on Tuesday.

The exhibits showed how the role of the camel has evolved from essential means of transport and provider of resources to a cultural icon that embodies the Kingdom’s values, and the ways in which camels are embedded in Saudi customs, traditions and literature, including poetry and proverbs.

The Saudi Ministry of Culture designated 2024 “The Year of the Camel” to highlight and reinforce the status of the animal as a national symbol and cornerstone of the Arabian cultural identity. Camels are regularly celebrated across the country through dedicated festivals, race events, clubs and research centers.

UNESCO’s Arab Week, which features 22 Arab nations, was initiated by Saudi Arabia. Guests at the official opening of the event on Monday included Saudi envoys, ambassadors representing other nations, Arab and other international diplomats stationed in France, and officials from UNESCO.