How Saudi Arabia’s cultural boom is opening the door to international luxury labels
Updated 21 February 2024
Hanadi Merchant-Habib
DUBAI: Over the past few years, Saudi Arabia has hosted multiple cultural events spanning art, film and fashion. As the Kingdom accelerates toward Vision 2030, it is fast establishing itself as one of the most significant cultural hubs in the Middle East and a new report titled “New Codes of Luxury in Saudi Arabia,” by the Together Group and The Future Laboratory, has surmised that the cultural boom is opening the door for international luxury brands to gain a stronger foothold in the Saudi market.
“The visibility of these events and publicity, especially for the Saudi public, should encourage luxury brands to participate in the way they seem fit,” Abdullah AlKhorayef, real estate development director at Abdullah Ibrahim Alkhorayef Sons Co., told Arab News.
The report surmises that Saudi Arabia’s creative economies and cultural sectors are in growth mode and states: “The domestic fashion industry, led by the Fashion Commission, is gaining international recognition. Events like Riyadh Season, the Diriyah Biennale and the Red Sea International Film Festival, and investments in the entertainment and video game sectors, are helping establish Saudi Arabia as a leisure hub.”
“I think, now, Saudi Arabia is the biggest cultural hub in the Middle East. Brands need to understand that and not compare it to other regional cities. They need to invest in understanding the Saudi culture, people, and vision,” explained AlKhorayef. He believes that plans for a diversified economy, as set out in Saudi Arabia’s Vision 2030 plan, are clearly defined and international brands need to take the program
seriously by compounding their presence in the country. “Employing Saudis and investing in the country will give them a huge advantage over the competition,” he said.
According to the report, luxury brands are beginning to take note. For instance, last year, German luxury e-tailer Mytheresa hosted an event in Riyadh and collaborated with Saudi influencer Nojoud Al-Rumaihi for its 2023 Ramadan and Eid campaign. Additionally, the e-tailer is ambitious to establish its footprint in the Kingdom and is increasing its on-ground presence via on-site personal shoppers, local PR initiatives and exclusive events for VIP customers. Also, in 2023, the National Museum of Saudi Arabia hosted the “Van Cleef & Arpels: Time, Nature, Love” exhibition featuring 280 important pieces – some of which belonged to royalty and iconic Hollywood celebrities.
Another local industry that is fast growing is fashion. According to the report, the nascent industry is a pivotal element of Vision 2030 and one expected to contribute 1.4 percent to the Kingdom’s GDP, according to Forbes. With the advent of fashion week, held last year in Riyadh, the exposure of homegrown designers is further amplified, offering ample opportunities for homegrown luxury brands to gain a foothold in the market. “The fashion industry has multiple advantages – from preserving and documenting to shaping the culture. Alongside providing employment, industrial manufacturing, and services. This will all eventually help the economy to become less reliant on oil,” AlKhorayef elaborated.
Red Sea International Film Festival 2024: The award contenders — part two
Updated 2 min 34 sec ago
Arab News
DUBAI: Here is the second half of our rundown of the films in competition at this year’s RSIFF, which begins Dec. 5.
‘Seeking Haven For Mr. Rambo’
Director: Khaled Mansour
Starring:
Mansour’s debut feature will tug at the heartstrings of animal lovers. Set in Cairo, the film centers on 30-year-old Hassan, who faces eviction from the home he shares with his mother and his dog, Rambo. Their landlord, Karem, wants them out so he can expand his auto-repair workshop. When Karem attacks Hassan, Rambo steps in, and the landlord is humiliated in front of the whole neighborhood. Karem vows to take revenge. Mansour told Deadline that the film is “not about extreme violence against dogs, but about me and my generation’s relationship with society … That relationship in which we always feel chased in our city like stray dogs. At the same time, we do not know any other haven to belong to.” Mansour’s film was backed by the Red Sea Film Foundation.
‘Sima’s Song’
Director: Roya Sadat
Starring: Mozhdah Jamalzadah, Niloufar Kookhani, Aziz Deildar
Sadat has established herself as one of Afghanistan’s leading filmmakers. Her latest feature is a period piece, set in Kabul in 1978, and follows two friends — Suraya, a wealthy communist, and Sima, a not-so-wealthy Muslim conservative — navigating their country’s transition to socialism, the Soviet invasion of Afghanistan, and the rise of anti-Soviet resistance, including the mujahideen. With the Taliban once again controlling her country, Sadat’s film is a timely one. “The world has turned a blind eye and a deaf ear to what is happening to Afghan women,” she told Variety. “Perhaps this film can … invite the audience to join this collective call for solidarity through a shared sense of empathy.”
The Tunisian filmmaker’s second feature — which was backed by the Red Sea Film Foundation — is reportedly based on real-life events. A dissatisfied woman in her late twenties, Aya, is the sole survivor of a bus crash. Realizing that no one knows she is alive, she impetuously takes the opportunity to flee to Tunis under a false identity. But when she witnesses a crime, she learns just how precarious her new life is.
Multi-hyphenate Modiri is, according to the Tehran Times, “Iran’s leading social satirist.” In his latest feature, a young woman named Sarah is due to leave Tehran for Canada for three years to study for her doctorate. The night before her 6 a.m. flight, after a tense final family dinner, she heads out to a farewell party at her friend’s apartment. Then there’s a knock on the door from the police.
‘To Kill a Mongolian Horse’
Director: Xiaoxuan Jiang
Starring: Saina, Undus, Qilemuge, Tonggalag
The Manchurian filmmaker’s moving debut feature is the story of a Mongolian horseman (played by Jiang’s real-life friend Saina) who decides to become a performer in the hugely popular local horse shows, where Saina’s spectacular stunts help him make enough money to support his young son and cover his father’s gambling debts. But all Saina really wants is to care for his beloved sheep and horses on the wild grasslands — a way of life threatened by climate change and capitalism.
The Bangladeshi filmmaker directorial debut has already impressed on the festival circuit. The title character is the sole carer for her paraplegic mother Shirin. When Shirin suffers a heart attack, Saba rushes to sell their home, putting her life on hold in order to save her mother. Variety called it “a pressing work of social realism, expressing — in quiet but poignant ways — the tenor of the nation’s disaffected youth.”
‘My Friend An Delie’
Director: Zijian Dong
Starring: Liu Haoran, Zijian Dong
Li Mo is flying home for his father’s funeral when he bumps into his former best friend An Delie, whom he hasn’t seen since middle school and who insists he doesn’t know Li Mo — even though they are both heading to the same funeral. With their flight diverted, the two embark on a long drive together. Through flashbacks to the late Nineties, we see the formation of their friendship and the difficult relationships both had with their parents.
Tati’s atmospheric drama is set in the unforgiving desert on the Algerian border. Saad is a filmmaker trying to scrape enough money together to finish his movie. To do so, he has been living with his friend Fethi and his family who are professional smugglers, taking goods — usually fuel — into Tunisia. While Fethi and his family have welcomed Saad into their home, he remains, essentially, an outsider.
ISLAMABAD: The International Cricket Council (ICC) board is set to meet virtually today, Friday, to discuss three options to end a stalemate between Pakistan and India ahead of the ICC Champions Trophy tournament that is slated to be held in February next year, ESPNcricinfo reported.
Pakistan is set to host the ICC Champions Trophy 2025 in Karachi, Lahore and Rawalpindi from February 19 till March 9. However, political tensions with India have already cast a shadow over the tournament following the refusal by Indian authorities to allow their team to play in Pakistan.
Last week, the ICC informed Pakistan of India’s decision, prompting the Pakistan Cricket Board (PCB) to seek a clarification. Pakistan has already ruled out a hybrid model to host the tournament, unlike last year’s Asia Cup, wherein all of India’s games were played in Sri Lanka.
The situation created uncertainty and tension until the ICC released the tournament promo, visually reaffirming that Pakistan will host the championship. According to AP, the ICC board could decide on the issue by voting among members.
“The ICC board will congregate on Friday in the hopes of ending the saga of where and how the 2025 Champions Trophy will be played with less than three months to the scheduled start of the event,” ESPNcricinfo reported. “They will consider three options.”
The first option would be to adopt a hybrid model that has already been ruled out by Pakistan, while the second option revolves around the PCB retaining hosting rights and the tournament being played “entirely out of Pakistan,” according to the report.
The third option would be to hold the entire tournament in Pakistan, “but without India.”
“The last of those options is almost a non-starter, given the negative financial and commercial impact it will have on the tournament,” the report read. “The chances of a hybrid model were reduced on Thursday after a PCB official told ESPNcricinfo they had informed the ICC once again that it was off the table.”
The report quoted the official as saying that the PCB had asked for a “reasonable or acceptable” proposal to Pakistan before the ICC board meeting. It said the chances of a hybrid model had increased, quoting PCB Chairman Mohsin Naqvi as saying that he would discuss the ICC board’s decision with the Pakistani government.
“Whatever we do, we will make sure the best outcome for Pakistan is achieved,” ESPNcricinfo quoted Naqvi as saying. “But I repeat, and I am sure you know what I mean, it’s not possible that Pakistan play in India, and they don’t come here.”
Naqvi also doubled down on Pakistan not being willing to play in India any longer. India will be hosting the Women’s World Cup next year, Asia Cup in 2025, Men’s T20 World Cup in 2026 and Champions Trophy in 2029.
Pakistan could consider a hybrid model if the ICC gave the PCB the same option for tournaments being hosted by India, according to ESPNcricinfo.
It quoted the PCB chairman as saying that Pakistan would not be motivated by any financial settlement.
“We’ll not just sell our rights out just for more money. This will never happen. But we’ll do whatever is best for Pakistan,” he said.
A decades-long tense political situation between the two South Asian countries hasn’t seen India playing international cricket in Pakistan since 2008 when it competed in the Asia Cup. Both nations have competed in ICC tournaments, with Pakistan touring India last year for the 50-over World Cup.
The ICC is in talks with the PCB and the participating boards before finalizing the schedule of the eight-team tournament. The ICC Champions Trophy 2025 tour kicked off on Saturday after the trophy was displayed at the Pakistan Monument and Faisal Mosque in Islamabad.
Best and Worst: Saudi influencer Bayan Omar talks entertainment, fashion, and life
Updated 1 min 35 sec ago
Hams Saleh
DUBAI: The Saudi influencer shares some favorites — and least-favorites — from entertainment, fashion, and life.
Best TV show/film you’ve ever seen?
“Friends.” I have never seen a series with a cast that is so real. It is relatable even for our culture. For example, I relate a lot to Rachel, because I know a friend here in Saudi Arabia that looks like her and has her personality.
There’s a lot, but one I remember is “Tusk.” It was a bad idea and the animation was terrible.
Best personal style moment so far?
The dress I wore when I was nominated for the Best Content Creator Award in Dubai in 2022. I wore a white dress and I really liked that outfit. Also, every year we have MDLBeast (Soundstorm) in Saudi Arabia and I go all out for that — including the makeup and hair.
Worst personal style moment?
I don’t think I have one. I’ve never worn something that I’m not comfortable with or that I’m not impressed with the style. I like the outfits I put together because I create each one from scratch.
Gold. It just ties everything together and makes it look very nice.
Worst accessory for a little black dress?
Silver. I don’t like how it looks. I also don’t like silver with my skin tone. I feel like it doesn’t suit me. I prefer gold.
Best fashion trend of 2024?
I really like the olive green color trend. And denim skirts — I like to see a lot of forgotten trends like this come back. It takes me back in time and I like that a lot.
Worst fashion trend of 2024?
The neon trend. It grabs attention, but in a bad way. It takes away from the rest of the look. They don’t see your hair or your face, and I hate that.
Best advice you’ve ever been given?
“Age is just a number.” My grandma used to say that all the time. She was so young when she passed away — everyone saw her as a young and youthful woman, because her soul was young.
There’s an Arabic saying: “Eat what you like and wear what people like.” I don’t like that advice at all. You cannot represent yourself, or express your personality or your interests while wearing something that other people like. You need to represent yourself through what you like. If you always try to please people, you’ll never succeed.
Best book you’ve ever read?
“The Subtle Art of Not Giving a F***.” I always used to think certain things, but I never said them out loud. When I read this book, it was technically saying the same things and beliefs that I had in my mind. So I felt very connected. I got validation.
Worst book you’ve ever read?
I do not have a worst book. Every book you read, you end up learning something from it.
Best holiday destination?
I like Los Angeles and Amsterdam. I feel like I belong in these cities — they are easygoing cities and very simple.
Worst holiday destination?
Istanbul. I didn’t like the people there. They were not very friendly and I don’t know how to communicate with unfriendly people or aggressive people who don’t smile.
Israeli military says Lebanese residents are prohibited to move south to several villages
Israel opened fire on Thursday toward what it called ‘suspects’ with vehicles arriving at several areas in the southern zone
Updated 16 min 4 sec ago
Reuters
DUBAI: Lebanese residents are prohibited from moving south to a line of villages and their surroundings until further notice, Israeli military spokesperson Avichay Adraee said on X on Friday.
Israel said it opened fire on Thursday toward what it called “suspects” with vehicles arriving at several areas in the southern zone, saying it was a breach of the truce with Iran-backed armed group Hezbollah, which came into effect on Wednesday.
Hezbollah lawmaker Hassan Fadlallah in turn accused Israel of violating the deal.
“The Israeli enemy is attacking those returning to the border villages,” Fadlallah told reporters, adding “there are violations today by Israel, even in this form.”
The Israeli military also said on Thursday the air force struck a facility used by Hezbollah to store mid-range rockets in southern Lebanon, the first such attack since the ceasefire took effect on Wednesday morning.
In his recent post, Adraee called on Lebanese residents to not return to more than 60 southern villages, saying anyone who moves south of the specified line “puts themselves in danger.”
The Lebanese army earlier accused Israel of violating the ceasefire several times on Wednesday and Thursday.
The exchange of accusations highlighted the fragility of the ceasefire, which was brokered by the United States and France to end the conflict, fought in parallel with the Gaza war. The truce lasts for 60 days in the hope of reaching a permanent cessation of hostilities.
Recipes for success: Chef Jonas Plangger at Myra Jeddah offers advice and a fruit madeleine recipe
Updated 14 min 59 sec ago
Adam Grundey
DUBAI: When German pastry chef Jonas Plangger first accepted the offer of a job in Saudi Arabia from Amro Bagedo, founder and CEO of Kraiv, three years ago (a job that has since involved overseeing the launch of the pattiserie and “all-day dining concept” Myra Jeddah, where he is the executive pastry chef), it nearly ended his marriage.
Plangger, no stranger to travelling abroad for work, took the job, he says, because his “gut feeling” once presented with the challenge made him say yes. Before he checked with his wife, who wasn’t especially impressed at not being consulted.
Fortunately, the move has paid off personally and professionally for Plangger and his family, who have now settled happily into life in the Kingdom.
Myra Jeddah, where Jonas Plangger is the executive pastry chef. (Supplied)
And Myra, he says, is thriving. “Breakfast trade is extremely strong. The lunch trade is extremely strong. And then the evening trade is where the most people eat cake,” he tells Arab News. “So we have a very strong customer base throughout the whole day.”
It’s a customer base he describes as a tough crowd.
“The Saudi customer is very, very challenging,” Plangger says. “Wants everything, wants it now, is very picky… but once convinced is the most loyal customer you can experience.
“We’re ready to transfer the brand to Riyadh. That’s the next step. I’m really looking forward to this. The company is growing. It’s really exciting times. My staff, they’ve all been with me from the beginning. I’m really proud of them. They’re really, really strong pastry chefs. We are proud of what we’re doing. If you compare what else is on the market, I think we can put our chests out a bit.”
What’s your top tip for amateurs?
The secret to all cooking — at home, in a professional kitchen, wherever — is to plan ahead. Take a piece of paper, 1, 2, 3, 4, 5, and follow those steps. What (inexperienced) chefs do, what I did myself… You want to do everything right now, everything all together. But that doesn’t work. The to-do list is crucial. Work clean and organized, have an idea of what you’re doing. Plan it through. Is the oven ready? Do I have my bowls? Do I have my sieve? Do I have my ingredients? Because when you suddenly need the flour, and it’s in a cupboard somewhere, and you need to call your mom, it ends in disaster.
What one ingredient can improve any dish?
For me, vanilla bean. I think it’s the turbo for every dessert, it gives everything an elegant touch — a bit of luxury. I’m obsessed with it. It’s an expensive ingredient, but it just adds another layer of flavor to everything,
And what’s the most underrated ingredient?
Probably cinnamon. Everyone knows you’ll have it in an apple crumble or a cinnamon roll or whatever, but, especially in the Middle East, cinnamon is used for so many different things. Even in pastry, or just a normal vanilla sponge, you add half a gram of cinnamon and it just lifts the whole thing up, without tasting of cinnamon. It’s very nice and very, very underrated.
When you go out to eat do you find yourself critiquing the food? Or are you able to switch off your ‘chef brain?’
No, I can’t. I’m really pleased if I like something on a personal and a professional level, it makes me very happy. But of course I start nitpicking. It’s normal. But it goes both ways. Yes, (chefs are) more critical, but if I find someone who puts effort in and the service is good and the food is good and the whole experience is good then I love praising people.
And what’s the most common issue that you find in other restaurants?
Lack of seasoning. I can forgive a lot, you know? Like it might be a busy restaurant… so service (might suffer). Maybe it’s not to your personal liking. But if the food is bland, that’s just a lack of care. Because it means the chef didn’t taste his food.
What’s your favorite cuisine?
Italian. It’s the simplicity of it. Simplicity and flavor. I absolutely love pasta. I was in Italy recently and it’s a different game. It’s, like, four, five, six ingredients. I love it.
What’s your favorite dish to cook?
Black Forest gateaux. I’m from the Black Forest. We take that very, very seriously. It’s a joy to make. It’s where I come from. It’s my identity. That’s why I really enjoy doing it.
I’d imagine that’s quite a lot of pressure the first time you make one?
To be fair, at the bakery where I was an apprentice, we made like, 80 a day. I really learned it from scratch in the Black Forest.
What customer behavior most frustrates you?
When someone seasons the food without trying it. Yeah, I can’t deal. I think it’s very rude. It disrespects the chef. At least try it.
What’s the most difficult dish for you to perfect?
From a chef’s point of view, the most difficult is anything that is very clean and very neat, and you don’t have a lot of flavors going on. You have nowhere to hide. Obviously, pastry chefs are very good at hiding (things) by chocolate. I think sushi is one of the most difficult to get right, because you have rice and you have fish. That’s it. If the rice is not spot on, or the fish is not spot on, or the technique is not spot on… see you later. In the pastry world, I think that goes more for baking, like, a croissant, say. You make a simple mistake there, in the lamination or in the proving… People don’t understand how much effort goes into a single croissant.
In the kitchen, what are you like as a leader?
Firm but fair. I’m very passionate. Extremely passionate. Things get a bit wild. But I love to lead. I love to teach to let people grow. Discipline is crucial. I have a big Michelin background, and without discipline… don’t even start. My team is from all parts of the world, but we all have one common path to guide us; that’s the discipline.
Chef Jonas’ fruit madeleines
WARNING: You’ll need a madeleine baking pan (pan with small shell-shaped molds) and a piping bag.
For the fruit mixture (all fruits should be dry): 50g dates; 50g apricots; 50g cherry; 50g mango; 50g raisins; 1 vanilla stick; zest of 1 orange; 3g cinnamon; 300g stock syrup
INSTRUCTIONS:
1. Mix the eggs, honey and sugar in a bowl or processor for 3 minutes. Set aside.
2. Sieve together the baking powder, all-purpose flour and salt and fold under.
3. Add melted butter and vanilla essence.
4. Combine both mixtures together and mix until it becomes firm.
5. Refrigerate for at least 2 hours, but ideally for 12 hours.
6. In a separate bowl, put all the ingredients for the fruit mixture, including the syrup, and allow to soak for at least 2 hours, but ideally for 12 hours.
7. Combine the batter with the fruit mixture, put in a piping bag. Line your madeleine molds with grease and flour. Pipe the mix into the molds.
8. Bake in a pre-heated oven at 165 C for 11-13 minutes.
