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- Foaj Group describes itself as the first and largest alliance of communication and marketing companies in the region
RIYADH: More than 800 local and international marketing professionals, including industry leaders, attended the official launch in Riyadh on Wednesday of Foaj Group, which describes itself as the first and largest alliance of communication and marketing companies in the region.
Riyadh Al-Zamil, the chairman of the board of Foaj Group, said during the event at the Ritz-Carlton Hotel that the alliance operates within an integrated system that combines communication, planning and creativity.
It has established “several strategic partnerships, alliances and joint ventures with trusted players in the field, collaborating with international leaders to infuse global expertise into local and regional markets,” he added.
CEO Rayan Al-Tuaymi said Foaj Group comprises 12 leading media and marketing firms. It seeks to become “a one-stop shop for comprehensive marketing solutions, encompassing a connected network of the most distinguished and innovative companies in the sector, along with a team of over 500 highly qualified professionals,” he added.