RIYADH: Outdoor advertising provider Arabian Contracting Services Co., known as Al Arabia, has closed a one-year deal to install 174 billboards on Egypt’s north coast through its arm Arabiya United for Advertising Service.
Listed on the Egyptian stock exchange, Arabiya United for Advertising Service signed the SR9 million ($2.4 million) contract for the rental of 17 sites where the billboards will be installed, according to a bourse filing.
Of the 17 sites, 11 will be billboards on roads and six sites will be for inaugurating digital billboards on bridges.
The move comes in a bid to boost the advertising sector in Egypt, with the north coast being one of the country’s most popular travel and tourism destinations.
