DUBAI: The UAE-based Advertising Business Group has partnered with the UK-based Institute of Practitioners in Advertising to bring the latter’s training programs to the region.
The IPA’s professional development program has so far helped 30,870 delegates in 87 countries expand their understanding and skills related to advertising.
“As communication becomes increasingly globally interconnected, it is vital that learning and development is available to as many people as possible all over the world, so we can share expertise, language and experience to deliver better work for our clients and agencies,” said Louise Hinchliffe, the IPA’s associate director of professional development.
ABG members will get discounted access to a range of IPA qualifications, including the entry-level Foundation Certificate, and Excellence Diplomas in Brands and Business.
“Knowledge- and capability-building is a key pillar of the ABG, and we are committed to providing the MENA advertising and marketing industry with the latest resources and tools to create accountable and effective marketing,” said ABG chairman Sanjiv Kakkar, the executive vice-president of Unilever MENA, in a statement.
“This partnership will go a long way in helping strengthen talent, growing the industry and raising standards,” he added.
The two bodies are running an introductory workshop for ABG members on February 3, which will include a presentation from Sera Holland, author of “IPA Effectiveness Essentials” and co-chair of the IPA Excellence Diploma in Brands.
