DUBAI: A UAE-based fitness app that offers personal training on demand has raised $3 million in its recent funding round, in further evidence of the region’s growing wellness sector.
Enhance Fitness will use the funds to boost its local operations, as well as expand to other markets outside Dubai.
The platform, founded in 2018, connects personal trainers to customers based on their location, and covers swimming, yoga, pilates, and general fitness.
“There is a revolution taking place in fitness, health and wellness. Consumers want easy access to personal trainers, and a choice of engaging exercise routines,” Enhance Fitness chief Tarek Mounir said in a statement.
The funding round was led by Dubai-based Capital Ventures.
