DUBAI: Global data analytics and consulting firm Kantar has announced two senior appointments in the Middle East and North Africa (MENA) region.
Amol Ghate and Nermeen Bedeir have both been given the role of managing director in the company’s insights division for the MENA region and Pakistan, and Egypt, respectively.
Ghate has led some of Kantar’s largest client relationships regionally, consulting on business issues involving brand equity, segmentation and positioning, portfolio management, brand communications, media optimization, new product development, and pricing.
He has worked in areas including personal care, household care, food and beverages, telecoms, automotive, and luxury. He also leads the analytics practice in the Middle East and Africa (MEA) and in his new position will report to the division’s regional managing director, Adeola Tejumola.
“As he adds North Africa and Pakistan to his remit, we look forward to him further driving our vision of growth in the region and know that both our staff and our clients are in great hands,” Tejumola said.
Bedeir has two decades of experience in MEA markets and has worked with brands across banking, telecoms and technology, automotive, and travel and leisure.
Ghate said: “These are exciting times for Kantar in Egypt; we have recently launched Marketplace, our market research platform that allows for the fast turnaround of insights designed for marketing agility, which will redefine the way people think of research.
“I look forward to working with Nermeen and her team to deliver impact for our clients’ businesses and brands.”
