DUBAI: Fans of US actress and popstar Selena Gomez in the Middle East will soon be able to get their hands on her cosmetics line, Rare Beauty, the brand announced on Instagram this week.
Rare Beauty will be expanding to the Middle East, Europe, New Zealand and Australia from the start of the summer and will be available at Sephora Middle East, alongside other celebrity brands such as Rihanna’s Fenty Beauty.
“We’re going global y’all! It’s finally happening this summer, and we're thankful to all our international community members for being so patient with us,” Rare Beauty captioned an Instagram video announcing the news.
“Get excited, because Rare Beauty will be available this summer online and in-stores at the following @sephora locations below,” the brand added, alongside a list of all the global Sephora retailers that are set to stock the brand.
“I am very excited to share that Rare Beauty will finally be available this summer,” Gomez, who was listed as one of Saudi Arabia’s most admired women according to a 2019 survey by market research firm YouGov, said in a video posted on Instagram.
“Our mission with Rare Beauty is to help everyone celebrate their individuality. We are all unique and that’s what makes each and every one of us beautiful. ‘Rare’ is such a special word to me, it’s all about eliminating the need for perfection. It’s about being comfortable with who you are, embracing who you are, loving who you are.”
The “Same Old Love” hitmaker launched Rare Beauty on Sept. 3, 2020.
The 28-year-old entrepreneur previously revealed that her mental health journey was what inspired her brand, Rare Beauty.
“Because I have struggled, very openly, about anxiety, depression and mental health, I would say therapy and the time that I’ve taken for myself has actually just reflected everything that I’ve been releasing,” she said during a virtual press conference ahead of the brand’s launch.
With an altruistic focus on mental health support, Gomez has pledged one percent of all Rare Beauty sales to the Rare Impact Fund, which aims to increase access to mental health services in the Americas.
