DUBAI: Rotana Audio Visual LLC Saudi Arabia has appointed Choueiri Group’s digital arm, Digital Media Services (DMS) to exclusively handle the advertising sales for Rotana Audio and Video and Rotana FM in the Middle East and Turkey.
The agreement was concluded between Salem Al-Hindi, CEO of Rotana Audio Visual, and DMS Saudi Chairman Pierre Choueiri.
“In light of the expansion plans and innovations that Rotana is undertaking to keep pace with the current changes in the entertainment industry market in general and entertainment in particular, and aligned with the interest, supervision and follow-up which His Royal Highness Prince Al-Waleed bin Talal, Chairman of the Board of Directors, attaches to this transformation, today we are happy to sign this exclusive agreement with Choueiri Group, which will enhance our offerings as well as our technical and entertainment services in the Kingdom of Saudi Arabia and the wider MENA region,” said Al-Hindi.
The partnership covers all content from Rotana FM’s radio station, as well as the production services of Rotana Audio and Video, including concerts and the filming of video clips, as well as the Fannbox App, which features live and on-demand virtual concerts and events.
“We take pride in this cooperation with Rotana Audio Visual and have high hopes for this partnership. We will be working hand-in-hand to build a bridge between the music and entertainment world, and the advertising world, so that this relationship can benefit advertisers, listeners, and the public alike,” said Choueiri.
