Al-Jazirah Vehicles Agencies Co., the Ford and Lincoln distributor in Saudi Arabia, has announced an exclusive offer for its female customers: purchase any new Ford model from one of its showrooms and the company will pick up the bill for your new driver’s license.
The offer runs until Sept. 30 and will cover up to SR2,520 ($672) in license fees. The offer is open to all female customers who buy a new Ford and can produce a receipt for their driving license fees.
“Ford is committed to delivering the best products and services, and we are in turn committed to helping out female customers in getting the best overall ownership experience in the Kingdom,” said Mohammed Al-Kraidees, CEO of Al-Jazirah Vehicles Agencies Co.
“AJVA will pay the cost of obtaining a driver’s license, and we hope that this will further facilitate this process and help more women to get behind the wheel of their dream Ford car as soon as possible,” he added.
The offer is the latest in a series of initiatives AJVA has made to welcome its female customers into their showrooms. The company last month revealed upgrades to its main showrooms so that customers are greeted in a warm welcoming family-friendly environment and announced the appointment of highly trained female sales consultants, many of whom have years of experience with the Ford brand and products.
“Our goal is to create a relaxing environment that enables a new wave of customers to enjoy the entire experience of buying and owning their dream Ford,” said Al-Kraidees.
“There is a lot to consider when buying a new car, and the cost of obtaining a license shouldn’t be one of them.
We really want the experience to be as stress-free as possible for our female customers, and we hope that by covering the cost of the license our customers will remember Ford every time they get behind the wheel.”
