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Jais

Harnessing AI for more Arabic content will be ‘freeing creativity’

Harnessing AI for more Arabic content will be ‘freeing creativity’

  • Advertising agency TBWA\RAAD last year partnered with Core42, parent company of Arabic large-language model Jais
  • Developing Jais’ potential in media and marketing industries will not replace humans, says advertising executive
By Zaira Lakhpatwala ·

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