You are here

matcha

Wejdan Ghoos’ brand WeGo, a home-based specialty beverage venture, has turned a humble matcha drink into social media sensation.

Matcha meets Saudi hospitality experience 

  • Saudi female entrepreneur elevates every matcha order into a curated experience 
By Sadiya A. Nadeem ·
Special ‘Matcha is in trend’: In Islamabad’s cafes, a bright green beverage brews a storm video

‘Matcha is in trend’: In Islamabad’s cafes, a bright green beverage brews a storm

By Kashaf Rehman ·
Where We Are Going Today: The Matcha Cup in Alkhobar

Where We Are Going Today: The Matcha Cup in Alkhobar

By Waad Hussain ·
Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector

Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector

By Nadin Hassan ·
Can the matcha green tea wave topple the Middle East’s coffee culture?

Can the matcha green tea wave topple the Middle East’s coffee culture?

By Miguel Hadchity ·
What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

By Waad Hussain ·

Opinion

Prince Turki Al-Faisal

What do we want?

Author
Dr. Ramzy Baroud

EU’s staggering hypocrisy over human rights

Author
Yossi Mekelberg

Ben-Gvir’s handling of Gaza flotilla a PR disaster

Author
Ghassan Charbel

The supreme leader’s soldiers and Trump’s representatives

Author
Dr. Kristian Alexander

Population is becoming the world’s most important strategic resource

Author
More in Opinion

Latest updates

Croatia push past Panama 1-0, remain third in Group L

Croatia push past Panama 1-0, remain third in Group L

Trump administration touts Iran deal as a payday for US farmers, but Iran denies it

Trump administration touts Iran deal as a payday for US farmers, but Iran denies it

Iraq rice production rebounds as drought ends, but future uncertain

A farmer throws rice in a field in Al-Mishkhab, outskirts of Najaf, Iraq, June 15, 2026. (REUTERS)

Eleven more bodies of migrants wash ashore from capsize last week off Libya

Eleven more bodies of migrants wash ashore from capsize last week off Libya

England left frustrated by Ghana in World Cup draw

England left frustrated by Ghana in World Cup draw

Editor’s Choice

World

What UK’s change of guard means for Middle East ties

What UK’s change of guard means for Middle East ties
Middle East

What will rid Lebanon of Hezbollah’s influence — the US-Iran MoU or negotiations with Israel?

What will rid Lebanon of Hezbollah’s influence — the US-Iran MoU or negotiations with Israel?
Middle East

Frankly Speaking: Is the Middle East at a diplomatic turning point?

Frankly Speaking: Is the Middle East at a diplomatic turning point?

Search form

Print Edition
Read pdf version Subscribe now
© 2026 SAUDI RESEARCH & PUBLISHING COMPANY, All Rights Reserved And subject to Terms of Use Agreement.