Sony launches new interchangeable lens cameras

Modern Electronics Company Ltd. (MECL), a subsidiary of the Al Faisaliah Group and Sony, a major consumer electronics brand, yesterday unveiled its latest new cameras - the Alpha SLT-A99, the NEX-5R and the NEX-6. Benefiting from Sony's deep heritage in the digital imaging segment, the new cameras feature extraordinary quality and creative flexibility and reaffirms Sony's commitment to offering excellence in performance and design.
"The new Alpha A99 camera is the ultimate combination of Sony's expertise and rich history of image sensor production coupled with our truly innovative approach to camera design. It redefines what can be accomplished with a full-frame professional camera."
"And with the NEX-5R and NEX-6, we are revolutionizing the world of compact system cameras by bringing a full DSLR experience - fast focus, enhanced control and an 'eye-level' shooting style to consumers in compact size. Add the convenience of Wi-Fi connectivity and it becomes a truly compelling product unlike anything else in market today. It's the perfect balance of size, performance and quality.
Digital imaging will be one of Sony's core businesses and a very significant portion of our R&D investments have been allocated to developing unique Sony - only technologies in the fields of signal processing, image sensors and lenses. These new Sony technologies have brought about a paradigm shift in the world of consumerand professional imaging. a the company stated.
The A99 allows serious photographers to explore the creative possibilities of full-frame imaging and the responsiveness of translucent mirror technology (TMT). The eagerly awaited successor to the flagship Sony Alpha A900 DSLR, the new A99 is the first camera with TMT from Sony to feature a full-frame 35mm image sensor. TMT is an innovative optical system that opens up dramatic new shooting possibilities such as high speed shooting and quick auto-focus. Ruggedly built to cope with tough assignments, the A99 sets new standards of imaging performance, creative options, user-focused ergonomics and reliability to satisfy demanding enthusiasts.