Ashok Leyland claims Saudi market leadership

Western Auto Company Ltd., the sole distributor of Ashok Leyland, claims to have positioned Ashok Leyland as the undisputed market leader in staff transport solutions category in Saudi Arabia, “providing unmatched quality at affordable rates.”
FALCON Series of air conditioned and non-air conditioned buses with options of 56/66/83 seats is the flagship product and has proven to be exceptionally reliable and well appreciated by the customers.
Ashok Leyland buses are “well accepted” by leading companies in Saudi Arabia, including Riyadh Metro, Saudi Binladen, Al Yamama, Azmeel, Al Kothari, CCC and all major Saudi Aramco contractors. Ashok Leyland’s acceptance is for its quality, low maintenance and operational costs and excellent aftersales network.
Ashok Leyland vehicles command top-of-mind choice among customers and “we have introduced 2015 models featuring EURO III Engines this year.” Ashok Leyland is the “market leader and No.1 choice for staff transportation in the Kingdom,” says Western Auto’s top management executive.
Having grown more than 100 percent in two years — 50 percent over last year — our sales averaging 100 units per month are set to increase further in the coming years. “We have excellent customer relations and most of the vehicles are sold to our existing fleet customer/repeat purchases. AL vehicles are the preferred choice for all major Rent A Car Companies in Saudi Arabia. 2014 has been the most successful year with record sales of Ashok Leyland buses in Kingdom, he added.
The range, pricing and facilities work hand in hand to establish the brand across the Kingdom with state-of-the-art exclusive showrooms and service centers. With more than 4,000 vehicles running on the roads as of today, “we are very proud to say that we are the market leaders in the Kingdom in the staff transportation segment,” he said.