First Armani/Casa store opens in Jeddah

Rubaiyat CEO Abdullah Binzagr and Italian Consul General Elisabetta Martini during the ribbon cutting ceremony at the opening of Armani/Casa store in Jeddah.

Giorgio Armani has announced the opening of its first Armani/Casa freestanding store on Rawdah Street in Jeddah.
The underlying concept behind the Armani/Casa store (340 sqm) is to create a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, decor and fabrics — for both day and night zones – selected for their compatibility in terms of shape, material and color, and all displayed within a bright but softly lit environment.
Around the entire perimeter and within the space itself, panels have been created in order to subdivide the displays. These comprise two slim, glossy, metal structures that feature two panels in bronze-colored honeycomb polycarbonate on each side.
The display system for accessories consists of clear glass shelves supported by poles of full length, finished in glossy black lacquer.
In order to identify and outline the different display areas, glossy black reflective aluminum has been placed over the existing floor.