West Elm unveils new fall collection, designer rewards program

With the 2016 fall collection, West Elm has created bohemian pieces out of traditional household furniture like the leather chair, through additional artful handmade touches.

American home furnishing retailer West Elm has unveiled its new fall collection for 2016 in Jeddah, showcasing designs, which claim to use rich materials, colors and patterns to bring a rustic, yet bright feel to the home.
With the 2016 fall collection, West Elm has created bohemian pieces out of traditional household furniture like the leather chair, through additional artful handmade touches.
The signature West Elm element of color is now emboldened and adding "pop" to the home with sunny yellows, fiery oranges and sky blues contrasting with the calming neutrals.
Metallic accents are used along with natural woods to create bold statements that express unique and artistic tastes.
Each Emmerson bed is being made from unfinished reclaimed pine certified by the Forest Stewardship Council (FSC). Each bed frame comes with its own natural knots and imperfections.
In addition to new bed frame designs, the 2016 fall collection includes additions to West Elm’s Tillary collection.
Tufted modular seating brings hand-tufted cushions, with streamlined and endlessly adaptable designs.
A part of West Elm’s growing DNA is to look at how the community can be empowered through its new collections and stores. Since 2013, West Elm has looked at creating connections in each region.
This is why West Elm is introducing its designer rewards program to Jeddah, encouraging local interior design professionals to work with West Elm and its sister brands,
Pottery Barn and Pottery Barn Kids, to use the “unique and stylish” items carried in each of the stores to bring together any household.
The program is designed to give interior designers fantastic offers and incentives while building strong relationships and exploring new avenues of creativity.
To apply for the designer rewards program, interior designers can use the application form at the back of the designer rewards program booklet.