Home Centre to introduce category-based offerings

Home Centre to introduce category-based offerings
HOME CENTRE
Updated 22 August 2016
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Home Centre to introduce category-based offerings

Home Centre to introduce category-based offerings

Home Centre, which claims to be the largest home retailer in the Middle East, is set to launch Living and Sleeping categories this September across the region, offering customers a “holistic home shopping experience.”
Each new category will house a complete range of distinctive furniture and home accessories for customers to choose from to style their interiors, “all within reasonable prices.”
With a pallet of more than 300 new living room styles, Home Centre’s Living Showcase, which will be launched on Sept. 1, will enable customers to rejuvenate their homes with a selection of eclectic furniture and accessories, to create designer spaces that integrate high quality products at competitive prices.
The Living Showcase will also highlight the signature sofa, among a range of new furniture. This contemporary modular sofa that enables limitless furniture combinations will be available in nine distinctive colors, making it a versatile choice for any living space.
Moreover, every week, kiosks in select malls will feature new inspiring living room setups curated by Home Centre’s team of stylists — giving visitors a glimpse of the wide range of choices the brand has to offer.
On the other hand, Home Centre’s Sleeping Showcase that will be launched on Sept. 23, will pay tribute to the significance of bedrooms in relieving the stress of a long day.
Mederic Payne, CEO of Home Centre, said: “We are pleased to announce the launch of the new Living and Sleeping showcases, which we are confident will provide our customers with a holistic solution for their spaces. The introduction of category themed offerings is a testament of our commitment to consistently innovate in delivering best-in-class products at competitive prices.”
Nancy Ajram, brand ambassador of Home Centre, said: “I am delighted to be associated with Home Centre, a brand that constantly puts their customers first, as it continues to evolve and grow.”