Dyson targets Saudi market with ‘most innovative’ products

Max Conze

Dyson, which is currently researching and developing technologies in diverse areas, is investing about 5 million pounds a week in R&D.
“We are committed to producing the most high quality products that help the environment and make people’s lives easier,” Dyson’s CEO Max Conze said.
Its R&D covers areas that include robotics, batteries, energy storage, graphene, material sciences and fluid-dynamics, electronics, computing, nano-technology, and connecting the home.
Much of this research is done at Dyson’s R&D center in Malmesbury, Wilts, Conze added.
Over the past 5 years, the biggest growth in product sales has been from Dyson’s cordless and air treatment products. “Now, with the recent launch of the Pure Cool, we expect our air purifier will be popular as well,” he said.
When asked about the company’s future strategy for the Saudi market, Conze said: “As in all markets our strategy will remain to deliver the most innovative products that the market has seen. That’s why we constantly invest in R&D.”
Dyson’s business in the Middle East has grown by 128 percent over the last 5 years. “While all Dyson products are popular with consumers the biggest growth over the last 5 years has been in Dyson Cordless and Air treatment categories,” he said, adding that Dyson launched in Saudi Arabia in November 2014, and products have been available in the Kingdom soon after that.