Emaar initiates summer campaign

Members of U By Emaar, described as the unique, customer-focused rewards program, stand to get benefits from the all-new “The Summer of You” campaign until Sept. 30.

This summer, every stay, dinner or play at various entities of Emaar Hospitality Group and Emaar Entertainment, will be entitled to “unbeatable value and unparalleled wins,” including the opportunity to win a free year-long stay in a one-bedroom apartment at The Address Residences Boulevard Dubai.
Members of U By Emaar, described as the unique, customer-focused rewards program, stand to get benefits from the all-new "The Summer of You" campaign until Sept. 30.
Guests can enroll in U By Emaar free online or directly through any of the assets of Emaar Hospitality Group, Emaar Entertainment or the online portal.
The rewarding program is open for individuals over 18 years from anywhere in the world. Members are rewarded with Upoints, the currency of U By Emaar when they stay, dine or enjoy any entertainment experience offered by Emaar’s diverse participating portfolio of choices.
One Upoint is earned for every one dirham of eligible spend at participating hotels and restaurants, and for every two dirhams of eligible spend at participating entertainment attractions. Ten Upoints are equivalent to one dirham when redeeming Upoints.
With The Summer of You, U By Emaar members earn double Upoints on eligible spend every time they stay, dine or play across six lifestyle hotels, more than 25 restaurants and eight participating entertainment attractions under Emaar Hospitality Group and Emaar Entertainment respectively. This means, they receive up to 20 percent back on their eligible spend in Upoints.