Al-Othaim Leisure and Tourism Company announced that the first snow city in the Kingdom is in its final preparation stages.
It will be launched at Al-Othaim Mall Rabwa in Riyadh on July 13. The announcement was made in the presence of Riyadh Gov. Prince Faisal bin Bandar.
The snow city is stated to uphold highly advanced standards with the best safety measures, providing a realistic snowy environment that offers visitors the opportunity to experience real snow for the first time in the Kingdom.
Fahad bin Abdullah Al-Othaim, CEO, said: “A touristic attraction of this magnitude coincides with the Kingdom’s 2030 vision as well as the direction of the wise governance of Custodian of the Two Holy Mosques King Salman, which aims to boost and develop internal tourism.”
Al-Othaim added: “The snow city is considered to be the first and largest comprehensive snow attraction in the Kingdom. It has been constructed on a 5,000 sqm area with a cost of around SR100 million and with an hourly capacity of 350 people. The snow city is also host to various entertainment activities offered for its visitors, including 12 different activities, including a panoramic suspension bridge, ice bumper cars, sledge and ski zone, rope courses, climbing wall and snow mobiles.”
The snow city’s mascot — Thaluj, the snow man — and the penguin, Batriqo, will welcome and engage visitors all day long. The city is designed to offer a real snow experience.
The snow city represents a vast leap for the tourism industry in the Kingdom. It offers ice huts, an events and celebration venue, including a series of restaurants.
AlOthaim Leisure and Tourism Company specializes in the planning, operation and management of attractive touristic projects and innovative entertainment attractions across the Kingdom and other Arab countries.
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