Alghanim Industries plans Wendy’s expansion in KSA

Omar Kutayba Alghanim

Alghanim Industries, one of the largest private companies in the region, has unveiled plans for expanding Wendy’s brand into Saudi Arabia, with the opening of the first restaurant scheduled in spring 2017. This is part of the master franchise agreement aimed at growing Wendy’s brand across the Middle East.
Alghanim Industries acquired the rights to develop Wendy’s restaurants across the MENA region in 2015. Since that time, Wendy’s in the UAE has undergone major strategic shifts, resulting in improved operations, customer service and product offerings, with plans to launch flagship restaurants soon.
The announcement follows the opening in BurJuman mall last week of Alghanim Industries’ 17th Wendy’s restaurant.
Alghanim Industries CEO Omar Kutayba Alghanim said: “We are honored to team with Wendy’s to expand this global franchise into the provinces of Saudi Arabia and we look forward to opening the first restaurant in the spring of 2017. This is an important move for Wendy’s, one of the most recognized and respected brands in the world. It is also a watershed moment for Alghanim Industries, which was founded more than a century ago on a simple but enduring notion: quality matters. With this move, Alghanim continues to build on that tradition in the MENA and Saudi Arabia.”
Bob Wright, EVP, chief operations officer and international at the Wendy’s Company, said: “We value our relationship with the Alghanim industries’ team, whose leadership and experience with leading consumer-focused brands is a tremendous asset.”
As one of the largest companies in the region, Alghanim Industries continues to expand its businesses into the Kingdom, one of the GCC’s fastest growing and most dynamic markets.
Phil Broad, VP of F&B at Alghanim Industries, said: “In keeping with Wendy’s tradition, menu items will be made to order, using the freshest of ingredients.”