Emirates gives cricket fans a cheer

Emirates celebrated the spirit of cricket with a tongue-in-cheek, Bollywood-inspired Welcome On-board demo at the ICC World Twenty20 Final between England and West Indies, held at Eden Gardens in Kolkata on Sunday.
A team of 10 Emirates cabin crew members entertained a packed stadium of 66,000 cricket fans, showing them “how to celebrate” when their favorite team hit a four, a six or took wickets, with an “impassioned and witty Bollywood-themed routine that took cues from the traditional airline welcome on-board demonstration and cricket umpiring signals.”
Commenting on Emirates’ initiative to celebrate the spirit of the gentleman’s game with fans, Boutros Boutros, Emirates’ divisional SVP, corporate communications, marketing and brand said: “Cricket is a sport that unifies many fans around the world, and Emirates helps connect those fans with their passions. Emirates is a long-time supporter of cricket, and we have an established presence and long-term commitment to our operations in India, which hosted this year’s ICC World Twenty 20 tournament. It therefore made sense to celebrate our passion for the sport, in a way that many of our customers would appreciate and associate with.”
Emirates stated that its latest initiative in Kolkata is yet another of the airline’s efforts to use sports as a platform to delight, entertain and connect with both enthusiasts of the game as well as a broader audience across the world.