Coldplay’s new video ‘stereotypes’ India

Coldplay’s new video ‘stereotypes’ India
Updated 30 January 2016
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Coldplay’s new video ‘stereotypes’ India

Coldplay’s new video ‘stereotypes’ India

MUMBAI: Coldplay and Beyonce’s new video Hymn for the Weekend has sparked a debate on social media with many accusing the British rock band of reinforcing ‘stereotypes’ about India as being a land of sages, ‘street-children’ and ‘exotic’ women.
The song features Beyonce as a Bollywood star who appears on billboards and TV sets. The traditional henna and jewelry which have been used to accentuate her ‘Indian look,’ is being viewed as an example of ‘cultural appropriation.’ As is actress Sonam Kapoor’s brief cameo as a ‘mystic-muse,’ which, twitter says, is a far-cry from the modern Indian woman.