SADAFCO brings out gluten-free snacks

Saudia Dairy and Foodstuff Company (SADAFCO) has launched chili-flavored Crispy Tortilla Chips as an addition to its snack portfolio.
Following a theme, It’s Crunch Time, this snack has been developed to be an ideal snack companion for consumers, especially youngsters as they enjoy activities such as playing video games, watching television or having get-togethers with friends.
Produced and packaged for SADAFCO in Europe, Crispy Tortilla Chips are gluten free and can be safely consumed by people with gluten-related dietary conditions, the company stated.
“Our Crispy Snacks products are very popular among consumers in Saudi Arabia and the rest of the GCC and we are delighted to expand that portfolio with the launch of Crispy Tortilla Chips,” said Mohamed Rafeeq, SADAFCO marketing manager for crispy snacks.
“Our decision to introduce a corn-based snack resulted from consumer research, which revealed that the majority of snacks available in the Kingdom are potato based and that corn-based products are relatively scarce. We are also pleased to introduce this great-tasting snack as a gluten-free product, an attribute which is increasingly sought-after by some of our valued consumers,” he said.
“At SADAFCO, we are committed to continuously innovate and offer great-tasting food products for our consumers to enjoy and share with friends,” added Rafeeq.
Crispy Tortilla Chips, whose introduction is in line with its “commitment to continuously introduce great-tasting, superior quality dairy and foodstuff items,” will be made available across a host of outlets in Saudi Arabia starting with national and local supermarkets and mini markets.