HP unveils new enterprise class LaserJet printers

HP’s new enterprise class LaserJet printers introduced in Riyadh are four percent smaller and faster than before and consume 53 percent less energy, and have increased protection against malicious attacks.
“Protecting against security breaches is one of the biggest challenges our customers face,” said Tuan Tran, VP and GM, LaserJet and enterprise solutions business, HP.
“HP is helping customers secure their devices, documents and data by defending our enterprise printers with the strongest protection in the industry,” he added.
HP Sure Start enables detection of and self-healing recovery from malicious BIOS attacks, extending the same BIOS security protecting HP’s Elite line of PCs since 2013 to new HP LaserJet Enterprise printers.
Whitelisting ensures only known, good firmware can be loaded and executed on a printer.
Run-time Intrusion Detection is a new feature providing in-device memory monitoring for malicious attacks. It was developed in partnership with Red Balloon, an embedded device security company founded by researchers from Columbia University.
These new features will be standard on new HP LaserJet Enterprise printers and OfficeJet Enterprise X printers with PageWide Technology going forward.
With a firmware update, these three features can also be enabled on several HP LaserJet Enterprise printers delivered since April.
In addition, two of the features, whitelisting and run-time intrusion detection can be added to many existing HP LaserJet Enterprise and OfficeJet Enterprise X printers with pagewide technology launched since 2011 through an HP FutureSmart service pack update.
FutureSmart is HP firmware that helps protect our customers’ investments in HP Enterprise printers by enabling the delivery of new capabilities via updates.
HP also helps customers protect their print environment with solutions to manage security. HP JetAdvantage security manager, the industry’s only policy-based printer security compliance solution, lets IT establish and maintain security settings such as closing ports, disabling access protocols and auto-erase files.