Nahdi opens edutainment pharmacy at KidZania

Nahdi, claimed to be the largest pharmaceutical retailer in the MENA, has opened its first Nahdi edutainment pharmacy at KidZania Jeddah. KidZania has chosen it as a partner to represent the pharmaceutical industry.
The design at KidZania mimics the layout of a real Nahdi pharmacy with a medication dispensing section in addition to a health and wellness dedicated area. Each activity is designed to introduce children aged 4 to 14 to the diverse roles that a pharmacist plays, which ultimately serve the welfare of the community as a whole.
Children will have the opportunity to participate in three role-playing activities — as a pharmacist, a merchandiser, and a health and wellness consultant.
Children will be taught how to measure body weight, blood pressure and temperature, and briefed about the most common health problems in the Kingdom, which include, obesity, high blood pressure and diabetes.
Yasser Joharji, CEO of Nahdi, said: “In a globalized, technology-driven and knowledge-based world, we believe that every child should be given the opportunity to contribute to the society while realizing their full potential. As a community-centric pharmacy, we want children to think big and envisage a better tomorrow.”
“KidZania is truly a fascinating concept, giving children a chance to experience the functioning parts of our society’s professional services, while helping them understand and discover their passions in a world filled with options,” he added.
KidZania, an award-winning edutainment concept, claims it is recognized globally for its blend of entertainment and education, which is designed to educate and inspire children up to 14 years old.
Each KidZania replicates the real world in a safe and self-contained kid-sized city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of establishments, which are sponsored and branded by major multinational and local brands.