IKEA Saudi Arabia initiates Soft Toy for Education campaign

IKEA has launched its Soft Toy for Education campaign, where children from all over the world are invited to design the new soft toys for the charitable initiative.
Ten winners’ limited collection for the Soft Toys for Education campaign in 2015, is now available for purchase at all IKEA stores across the Kingdom.
For the third year in a row, Ghassan Ahmed Al-Sulaiman Furniture Trading Co. Ltd., IKEA Saudi Arabia, a major home furnishing company in the region, has launched the Soft Toys for Education campaign, where SR2 will be donated to the Disabled Children’s Association with each toy sold throughout November and December, to help contribute to the education of children.
Saud Alsulaiman, CEO of IKEA Saudi Arabia, said: “We are seeing children helping other children through this initiative and investing in their education will certainly make a lasting difference in unlocking a brighter future for them. We invite all our IKEA customers to help contribute to the success of this campaign, in order to educate the children of our nation. A single purchase of a soft toy will change a child’s life and help pave the way for a better future.”
Zuhair Maimani, director of the Disabled Children’s Association, said: “We are very grateful for IKEA Saudi Arabia’s constant support through the Soft Toys for Education campaign and are overwhelmed by the generosity of the Saudi community, which has so far allowed us to increase and enhance the quality of education that we provide our children.”
The Soft Toys Education campaign, which is running from now to Dec. 31 at all IKEA stores falls under the company’s CSR commitment.
Globally, through this campaign, IKEA raised over 35 million euros, helping improve the lives of more than eight million children in 45 countries.