Saudi Cement to have new brand identity

On Tuesday, Saudi Cement is set to launch its new brand identity at a ceremony scheduled at Sheraton Dammam Hotel, which is expected to be attended by a group of senior government officials and prominent businessmen from the Eastern Province in addition to journalists.
In a press release, the company stated that the event will mark the inauguration of its new brand identity that ushers a new phase in the success march of the company, which began 60 years ago.
During this phase, the company was able to cater to the needs of the economic and real estate development witnessed by the Kingdom. The ceremony will also mark the launching of the new motto of the company, which reflects its commitment to clients and the determination to continue forward on the path of success, which began in 2008.
The company’s CEO, Mohamed bin Ali Al-Garni, said: “the launching of the new brand identity culminates a journey of achievements started by Saudi Cement in the sixties when it was producing no more than 100,000 tons annually. Now, the company is a major producer of cement in the Middle East with an annual output of 10 million tons.”
Al-Garni said: “By togetherness of its shareholders, management and clients, The company became one of the major and most trusted companies in Saudi Arabia and the Middle East markets, with a market value of SR14.7 billion ($4 billion) as of the beginning 2015.”
He added: “The new brand identity confirms the company’s commitment to its partners and is set to consolidate its focus to continue in a systematic and comprehensive manner and in a spirit of creativity in order to improve its efficiency and enhance the quality of its products.”