Nexen launches eco-friendly tires

Nexen Tire will introduce N'blue ECO/HD, its eco-friendly tires, in the 3rd quarter. The new tire features higher energy efficiency and lower pollution emission and is in line with the worldwide green efforts.
N stands for Nexen, blue is meant to give fresh and clean image of the color, Eco is from ecology and HD stands for handling.
N'blue ECO adopted the low rolling resistance compound to maximize the energy efficiency by minimizing the rotation resistance on the surface.
The most optimized light weight design reduces the CO2 emission to protect the environment. The new tires will be all-season and especially for summer.
N'blue HD is an eco-friendly summer tire targeting the European market. The handling is enhanced with the rigid outside block and the straight rib will “guarantee excellent high-speed driving.”
To be prepared for the soaring oil price, Nexen presents this green concept tire, with higher fuel efficiency and lower emission.
The new materials and technology claim to reduce the rolling resistance noticeable compared to the competitors products and the brilliant cornering performance from the asymmetric pattern is one of the biggest merits of the product.
Nexen Tire is planning to have a global concurrent launch in the 3rd quarter.
N'blue ECO and HD tires are environment friendly premium products.

“I am sure they will be leading the market making us a representative green brand. We will continue to provide products that will meet the customers' demands," the company’s top management executive said in a statement.