Tamer Group opens first Saudi TAG Heuer boutique in Riyadh

Tamer Group and TAG Heuer recently opened an exclusive boutique for TAG Heuer watches in Saudi Arabia, which occupies 140 sqm on one of the capital’s most prominent streets (Tahlia — Olaya district).
Swiss Ambassador Heinrich Schellengerg opened the boutique in the presence of Mohammed Tamer, CEO and partner of Tamer Group; Alain SAADE, area sales director of TAG Heuer Middle East; and a number of businessmen, and community and media representatives.
TAG Heuer brand holds special stature among the lovers of high precision and chronograph technology watches. The new boutique is cited as the brand’s first in the Kingdom featuring contemporary architectural touches and design details that highlight TAG Heuer’s deep-rooted history and heritage in supporting sports and racing events, yet representing the brand’s traditions, passion, creativity and reliability.
The boutique also adds a new destination to the "must visit" locations sought by watch experts and enthusiasts of high precision and craftsmanship, "thanks to the latest and greatest innovations of Tag Heuer."
The opening of the new TAG Heuer boutique is stated to be part of the expansion strategies of Tamer Group and TAG Heuer in the Saudi market, which target the dissemination of this luxury brand and expand its rapidly growing market in the Middle East, in addition to the planned centers to cater for maintenance and aftersales services.