Gone are the days of press releases. Today, a native ad speaks volumes for an enterprise or its product with its purposeful content. What electronics giant Samsung has done is just this.
The crisp editorial content about its newly launched Galaxy 6 and Galaxy S6 eliminates middlemen who style themselves as PR men or entities arranging for publishing of press releases.
Instead of relying on such exercises, Samsung Electronics’ exhaustive description of its latest Galaxy smartphones highlights how beauty meets with purpose.
About its new smartphones, Samsung says the new devices aim to secure one’s business — from the Den to the Boardroom.
This is so because the workplace has changed dramatically since the Bring Your Own Device trend began to blur the boundaries between consumer technology and enterprise IT.
Instead of relying on company tech, employees have chosen to create, collaborate and communicate with their personal devices at work.
Yet, despite the growth in the so-called “mobile enterprise,” there is still a gap between how consumers want to use devices from the B2C marketplace and how well business can support them.
The major consumer electronics company is now closing that gap with the Samsung Galaxy S6 Enterprise Offerings.
Featuring enhanced manageability, a refined e-mail experience and improved multi-tasking features, the Samsung Galaxy S6 Enterprise Offerings provides a new level of productivity to benefit both employers and end-users.
With a broad, established ecosystem of trusted MDM partners, the Galaxy S6 is ready to support businesses from day one.
Samsung puts mobile security at the forefront of both software and hardware architecture in the Galaxy S6.
Trusted by governments and top security authorities, Samsung KNOX brings defense-grade security and privacy to smart phones. Users can enjoy constant monitoring of the integrity of device kernel firmware by manually turning KNOX Active Protection (KAP) module on at Smart Manager, helping to keep data and the device safe.
All essential enterprise apps are available on the Samsung Galaxy S6 Enterprise Offerings with 100GB OneDrive storage free for two years and One Note and Skype preloaded.
Samsung has also closely worked with technology partners such as Cisco, Microsoft and Oracle to develop business ready applications that are available at the touch of a button.
The thin and lightweight Galaxy S6 integrates the most advanced, cutting edge Samsung core technology available today.
The world’s first 14nm mobile processor with 64-bit platform, new LPDDR4 memory system and UFS 2.0 flash memory provides higher performance and enhanced memory speed with lower power consumption.
The luminescent Gorilla Glass 4 body offers advanced durability, while wireless and ultra-fast charging keeps executives and their businesses running at the top of their game.
Equipped with first-of-its-kind technology, Samsung’s all-new Galaxy S6 and Galaxy S6 edge — the most advanced smart phones on the market — were introduced to the region by Samsung Electronics at the World Tour event held in Dubai recently.
Dubai was the first city globally to host the Samsung World Tour, which is being followed by the launch of the new flagships in different cities around the world.
Creating a new standard for design, craftsmanship and performance, the Samsung Galaxy S6 and Galaxy S6 edge seamlessly blend premium materials with the most advanced Samsung technology to offer users an unmatched mobile experience.
Renowned Lebanese artist, Elissa was the special guest at the Samsung World Tour event, where she had the opportunity to experience the all-new Galaxy S6 and S6 edge.
“When consumers see the Samsung Galaxy S6 and the Galaxy S6 edge, they’ll see the future of mobility. Both are dynamic new additions to Samsung’s portfolio, but they are also powerful performers and intuitive devices that make sharing, exploring and creating more enjoyable and enriching than ever before,” said Hayssam Yassine, head of telecommunications Group at Samsung Gulf Electronics.
“As the next generation in our Galaxy line, the S6 and the S6 edge are designed to help our customers go beyond convention and create meaningful experiences from the palms of their hands.”
During the event, Elissa said: “It is fantastic being in Dubai and with Samsung for the launch of this beautiful new product. I have enjoyed working with Samsung over the years, especially for my music video ‘Teebt Mennak,’ and have always admired the company’s consistency in bringing innovative and eye-catching products in the market. Having experienced the Galaxy S6 and Galaxy S6 edge today, I love the look and feel of the product, which is like a work of art; from the materials, the sleek curves and the jewel-like colors, it could be considered quite the accessory to any outfit.”
Beauty meets purpose
Carefully crafted from metal and glass, the Galaxy S6 and Galaxy S6 edge blend purposeful design with powerful features.
The Galaxy S6 edge, particularly, shows unique and outstanding beauty while also providing a solid grip and an immersive viewing experience with the world’s first curved display on both sides.
Its glass body, made from the toughest glass to date, Corning Gorilla Glass 4, is available in an array of colorful jewel tones, including White Pearl, Black Sapphire, Gold Platinum, Blue Topaz and Green Emerald, which elicit a unique visual texture as it reflects natural light.
This timeless design required the first-of-its-kind glass crafting technology and unmatched quality control, setting the Galaxy S6 and Galaxy S6 edge apart from every other mobile device on the market.
The premium device aesthetics deliver true value and are complemented by a totally new and lighter interface that greatly enhances usability and functionality.
A refined and fully optimized user experience simplifies applications and offers features and settings in a more intuitive way.
Vivid images with a fast, bright camera
The Galaxy S6 and Galaxy S6 edge are equipped with an incredibly vivid, bright and fast front and rear camera. The F1.9 lenses and high resolution sensors on both front (5MP) and rear (16MP) cameras provide the most superior image quality in a smart phone, even in the dark.
In addition, Auto Real-time High Dynamic Range (HDR), Smart Optical Image Stabilization (OIS) and IR Detect White Balance provide advanced light sensitivities and crisp camera solutions.
Furthermore, a new “Quick Launch” feature give users fast, direct access to the camera from any screen in just 0.7 seconds by simply double clicking the home key button.
These advanced camera functions enable users to capture their most precious and personal moments in uncompromising quality, however and wherever they want.
Super charging and cord free
With fully embedded WPC and PMA certified wireless charging technology, the Galaxy S6 and Galaxy S6 edge are setting a new industry standard for universal wireless charging.
The devices work with any wireless pad available in the market that supports WPC and PMA standards.
They also sport incredibly fast wired charging — 1.5 times faster than the Galaxy S5 — providing about 4 hours of usage after only 10 minutes of charging. (Average speed based on internal testing conducted by Samsung. Results may vary by device or situation).
Cutting-edge core technology
The thin (6.8 mm/7.0 mm edge) and lightweight (138g/132g edge) Galaxy S6 and Galaxy S6 Edge integrate the most advanced, cutting-edge, Samsung core technology available today.
The world’s first 14nm mobile processor with 64-bit platform, new LPDDR4 memory system and UFS 2.0 flash memory provides higher performance and enhanced memory speed with lower power consumption.
Moreover, the world’s first mobile 1440P/VP9 hardware based decoder enables users to enjoy high resolution streaming video while also using less power.
In addition, the 5.1-inch Quad HD Super AMOLED screen offers users the highest pixel density of 577ppi. Enhanced outdoor visibility with a brighter display (600cd/mm) lets consumers experience content without compromise — anywhere, at any time.
Enhanced security
The Galaxy S6 and Galaxy S6 edge are built on the upgraded Samsung KNOX, end-to-end secure mobile platform, offering defense-grade features for real-time protection from potential malicious attacks.
Both of these new devices are also ready for immediate enterprise adoption, with market leading MDMs and KNOX enhancements enabled at launch to simplify and improve mobile device management.
Additionally, the Find My Mobile feature secures lost devices and protects personal information through a number of services, including the all new remotely controlled “Reactivation lock.”
With an enhanced touch-type fingerprint scanner, it also provides quick authentication and saves encrypted data in secure device storage.
The Samsung Galaxy S6 is available for pre-order in four models.
The Galaxy S6 32GB retails at AED 2,599 and the Galaxy S6 64GB retails at AED2,899.
The Galaxy S6 Duos 32GB retails at AED 2,699 and the Galaxy S6 Duos 64GB retails at AED2,999.
The Samsung Galaxy S6 edge is available in three models.
The Samsung Galaxy S6 edge 32GB retails at AED3,099. The Galaxy S6 edge 64GB retails at AED3,399, and the Galaxy S6 edge 128GB retails at AED 3,799.
Samsung Electronics Co. Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions.
We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.
We employ 307,000 people across 84 countries with annual sales of $196 billion.
Full details and product images are available at www.samsungmobilepress.com.
Samsung Electronics’ official website: www.samsung.com and its official blog: global.samsungtomorrow.com
Samsung Galaxy S6: Ready to support businesses from day one
Samsung Galaxy S6: Ready to support businesses from day one
