Versace Fine Jewellery to open first Saudi boutique in Jeddah

Versace Fine Jewellery, claimed to be the ultimate in refinement, will open its first Saudi boutique in Jeddah.
The 106 sqm store will offer customers the Versace Fine Jewellery collections such as Medusa, Barocco and Greca, each encapsulating the essence of Versace through the world’s most precious stones.
The store will also offer the Limited Edition Collection, bringing the exclusive world of Versace Fine Jewellery to the heart of the Kingdom.
The architectural concept of the boutique will bring the craftsmanship and heritage of the brand, combined with the attitude and energy of the Versace today.
The opening marks the latest stage of Versace’s expansion in the Middle East. The new Versace Fine Jewellery store finds its home at the El Khayyat Centre, situated on Tahlia street, known as the golden street of the rapidly growing city of Jeddah.
The first flagship boutique of Versace Fine Jewellery was opened in 2009 at The Dubai Mall. The boutique introduced the Middle East to the ultimate in fashion and luxury through Versace’s fine jewelry and watch collections. In February 2012, Versace decided to partner with Samra International DMCC - a leading jewelry company operating in the UAE. This partnership continues to grow with the opening in Jeddah and a second boutique in the UAE.
"The Middle East is one of the most important markets for the Versace brand and for the jewelry category in particular. We are proud of our new store in Jeddah, and are willing to offer our customers the ultimate in luxury with Versace Fine Jewellery,” said Gian Giacomo Ferraris, CEO of Versace.