Boulevard: Prada, Giorgio Armani and Gucci have major presence

With the countdown racing toward the opening of The Boulevard, described as the latest destination for those who seek luxury and fine taste, the management of the new retail complex has announced that Prada, Giorgio Armani and Gucci will have a major presence in Jeddah’s “most luxurious” shopping center, which is scheduled to open in the early part of this year.
Prada represents the global Italian brand, famous for its uniqueness in the world of fashion. It will feature its high quality shoes and accessories for men and women, while Giorgio Armani will showcase the designer’s legendary creativity by presenting his range of innovative women's and men's fashion clothes, shoes, accessories, watches and jewelry.
Completing the trio of prestigious names, Gucci regarded as one of the leading luxury brands in fashion will display its latest creations signed by its newly appointed Creative Director Alessandro Michel.
Each of these fashion giants will open its own boutique in The Boulevard with their windows looking out directly onto King Abdul Aziz Road “where the Boulevard is already being regarded as a landmark due to its unique architectural design and its concept as a luxury shopping destination that offers a life enhancing experience for its elite clientele.”
The management of the mall noted that Saudi Arabia is one of the countries known as a mall country because of the proliferation of mega shopping complexes, which are designed to provide a main source of entertainment for its population. By bringing together an exclusive portfolio of the world’s greatest fashion brands, children’s wear and luxury home accessories under one roof, the new high-end mall is meeting the demands of the most discerning clientele.
The Boulevard Mall has recently launched its website, which can be accessed for updates on latest fashion developments and innovations.