New Ashok Leyland facility in Jubail offers complete range of services

Western Auto Company Ltd., the sole distributor of Ashok Leyland, has formally begun service operations at the new center in Jubail that was opened in early December by cutting ribbons by Kamal A. J., CEO and Sadakathullah S.A.S. resident director.
On the opening ceremony, R. Thiru, general manager, after sales thanked Kamal and Sadakkathullah for their planning and investments to make available modern state of art Ashok Leyland Service facility in Jubail and thanked the management for all the support provided.
“The new Ashok Leyland service center at Jubail offers complete range of services and is well equipped with all the modern equipments and amenities backed by Ashok Leyland trained expert technicians and service advisors”, said Thiru. “In a very short span, Ashok Leyland — the No.1 choice for staff transport solutions has established itself as the most sought after brand for cost effective commercial transport not only at the construction sites but also in school & staff transport segments. This is only possible because of the strong backbone support from after sales (parts and service) network that is hugely important for the product to succeed. The buses are well accepted in Kingdom for its quality, low maintenance and operational costs”, added Thiru.
“The new facility features state of art equipment like engine diagnostic with computerized scan tool, computerized AC diagnostic testing and service, AL & Bosch trained technicians for FIP calibration, Ashok Leyland & OEM trained skilled technicians, all types of PMS and major overhauling services, body shop facility and full fledged AL-OE parts support”, he said.
The 2,000 Sq. meter service center is located ideally in the Araifi Workshop Area behind Naif Al-Korei Petrol Station in Jubail Industrial Area. This outlet takes Ashok Leyland service to the doorstep of Ashok Leyland owners in Jubail, Safwa, Qatif, Ras Tanura and Saihat areas.
Kamal said: “I am confident that our valued customers in Jubail and surrounding areas will be benefitted greatly as they need not drive all the way to Dammam for availing Ashok Leyland’s professional services. I’m glad that now onward we will be able to provide service to our valued Ashok Leyland customers within their own locality in this part of the Kingdom.” He said: “The strategy of Western Auto Company is to move closer to our esteemed customers instead of customers coming to us. In future, Saudi Arabia being huge market, we are also considering proposals to set up Ashok Leyland manufacturing plant in Jubail”, added the CEO.
Sadakkathullah said: “We have won customers confidence through our hard work establishing dedicated Service in Jubail, Dammam, Riyadh, Jeddah and Yanbu. Having begun operations in the Kingdom in 2007, Ashok Leyland has made great improvisations in its vehicle quality, performance and looks in the recent years and it was our responsibility to raise the bar to the expectations of our valued customers in terms of providing strong After Sales support. I can proudly say that we have made great progress in our after sales and this grand opening of Ashok Leyland service facility in Jubail is just another step toward providing better attention to our customers.”
Sundaresan, DGM — AL (sales and service), who graced the occasion from principle’s side thanked Kamal and Sadakkathullah for their commitment and investment in the Kingdom. “Ashok Leyland will shortly launch new vehicles such as BOSS truck in ICV range, Partner truck and MITR bus in LCV range. On behalf of H.Bhimasena Rau (VP international sales) and colleagues form Ashok Leyland, I wish Western Auto a grand success and assure to organize all necessary training and Service campaigns”, added Sundaresan.
The grand opening also witnessed few customers sharing their customer experiences. Mohammad S. Jumaan (Sale Manager - Eastern Region, Auto World Company Ltd.), Mohammad Darwish (Fleet Service Manager, M/s Arabian Fal Holding), Abdulla Ahamed Zedan (Auto Mechanical Engineer, M/S Rezayat Company Ltd.) and Javid Iqbal, (manager equipment and transport, M/s Sedan International Co. Ltd.) shared their customer experiences and thanked Western Auto for their Customer Care practices.
Mohammed PMA, GM — Dealerships, concluded the program thanking the management, all the valuable customers and others present at the grand opening.