Arabian Oud was ranked 9th among the top 10 Buzz Brands in Saudi Arabia, according to the semi-annual assessment issued by the BrandIndex scale of the YouGov global company.
BrandIndex tracks more than 450 brands in the Kingdom across 24 sectors. It is claimed to be the first and only daily measure of brand perception among the public buzz scores are calculated by asking respondents if they have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family.
BrandIndex stated: Arabian Oud made it to the top 10 Buzz Brands in the Kingdom at number 9. Arabian Oud more recently has chosen to diversify in its offers as consumers’ tastes have changed. Now, its lovers can enjoy a wider range of Western style perfumes in addition to more traditional scents.
Samsung held the first position, while Google came in the second, and Arabian Oud overcame Apple iPhone, which came in the tenth place. Arabian Oud brand has long enjoyed a positive profile among consumers due to the company’s commitment to best practice and innovation, in addition to having a history in oriental perfume making. It is a leading Saudi company renowned globally of its luxurious products competing largest brands and international companies.
Arabian Oud initiated its activity in 1982, and today it claims to be the world’s largest Eastern perfume company. Also, it gained lately the first place in the Middle East and Africa and the eleventh globally in the list of best-selling perfumes according to a certified report issued by the International Euro monitor.
Arabian Oud manages 740 stores in more than 100 city and 33 country around the world.
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