Juffali & Brothers steering ahead with successful ventures

E. A. Juffali & Brothers was established in 1946 by the three brothers Ebrahim, Ali and Ahmed Abdullah Juffali, not long after the birth of the Kingdom of Saudi Arabia, in 1932.
In those days, the Kingdom was not the thriving modern economy it is today.
In fact, many of the most basic infrastructures were rudimentary.
Juffali’s initial business was in the fields of electric power, communications and cement.
These were fledgling industries those days and many of Juffali’s early projects were truly pioneering.
In fact, Juffali was instrumental in establishing the electricity grid for Jeddah.
With little infrastructure, Juffali learnt to make the most of whatever opportunities were available. In the early days, even the water for some of Juffali’s first big projects was trucked down from the family’s farm in Makkah, as there was no reliable source closer to hand.
It was this pioneering spirit that led the company to constantly seek out opportunities to develop themselves and the Kingdom, as a whole.

International partners
Juffali soon realized that the fastest, most effective way to advance local Saudi industry was by establishing partnerships with international leaders in their fields. Thereby bringing top international knowledge and technology into the local market.
Juffali set about building relationships with key multinationals and soon expanded into manufacturing and importing, developing alliances with many world-leading brands.
Their first international partnership deals were struck in 1951, with Electrolux, Kelvinator and Massey Ferguson.
Today, there is hardly a sector in which Juffali that is not represented and their list of international partners reads like a ‘who’s who’ of market leaders.

Trading
Juffali cooperates with many leading international companies for the distribution of their products in the Kingdom as follows:
l Kelvinator (1951)
l Massey Ferguson (1951)
l Siemens (1954)
l Mercedes-Benz (1959)
l Heidelberg (1960)
l Michelin (1961)
l Bosch (1965)
l Ericsson (1965)
l IBM (1968)
l Butler (1975)
l Dow Chemical (1977)
l DuPont (1979)
l Liebherr (1984)
l Carrier (1988)
l Karcher (1998)
l Frigidaire (2007)

Services
Juffali’s alliances with top international companies extended to the field of services as follows:

l Fluor (1974)
l Munich Reinsurance (1974)
l Nabors Arabia Company Ltd. (1974)
l Zurich Financial Services 1984

Manufacture
Meeting market demand and coping with the planning requirements of the industrial economy led Juffali to establish a number of factories :

Juffali Factories
l Arabian Metal Industries Co. (1976)
l Saudi Refrigerators Manufacturing Co. (1983)
l Juffali Air Ducts and Accessories Plant (1990)
l Gulf Acrylic Manufacturing Co. (1997)
l Juffali Low Tension Factory (2004)
l Juffali Tyres Retreading Factory (2005)

Joint factories
l National Automobile Industry Co. (1974)
l Saudi Tractors Manufacturing Co. (1977)
l Saudi Building Systems Manufacturing Co. (1975)
l Saudi Air-conditioning Manufacturing Co. (1982)
l Arabian Chemical Company (Polystyrene) (1984)
l Arabian Chemical Company “Latex” (1993)

Growth sectors
Wherever there has been an opportunity to introduce a product or service that will benefit the Kingdom, and its people, Juffali has been quick to seize the initiative. While they continue to develop their traditional businesses — including automobiles, tires, home appliances, cement, printing and graphic equipment — Juffali is also experiencing significant growth in the following sectors:

Chemicals: Juffali is making major moves to expand into production and distribution of specialty chemicals to satisfy the expanding regional demand in this sector.

Agriculture: Juffali maintains a position as the preeminent supplier of specialized farm machinery and equipment: tractors, harvesters, grain silos, water irrigation systems, pumps, powerpacks and generators.
Computers and Telecommunications: Saudi Arabia has the highest investment in computing and telecommunications equipment in the Arab world. Their long association with such world leaders as IBM, Ericsson, Siemens, and Raychem has enabled Juffali to introduce the Kingdom to the most sophisticated voice and data communication systems and leading-edge computer technologies.

Manufacturing: Across all sectors, such strong bonds have developed with some international partners, that the focus of Juffali’s business has developed beyond that of agent or partner. In many cases, partners’ products are now being manufactured, under license, right here in the Kingdom.
With much basic industry in place, Juffali is moving to expand its commitment for in-country manufacture of capital goods and consumer products for Saudi Arabian and Gulf markets.
In fact, this is not a new area of business for Juffali. More than 30 years ago Juffali in collaboration with Mercedes-Benz, set up NAI, the first vehicle assembly plant in the region, to assemble Mercedes-Benz trucks. The NAI factory is still going strong and is consistently rated as one of the top Mercedes-Benz assembly plants, outside of Germany.
Secret of success
As soon as Juffali began trading with international companies, they realized that simply importing high quality products was never going to be enough.
It was essential to ensure that qualified technicians were available to service, repair and maintain the products. And, that parts and spares would need to be readily available.
Today, Juffali’s integrated network of computer-based parts and service logistics is second to none in the Arab world, and Juffali’s commitment to after-sales service remains a major factor in their ongoing success.

Greatest asset
Juffali has always appreciated that good staff are the most valuable asset any company can possess. And, that the best way to recruit and retain the right personnel is by treating them well.
Juffali has always gone the extra mile to ensure that every staff member’s needs are catered too, from the most junior employee to the most senior management. Low staff turnover and the number of senior employees who have risen through the ranks is testimony to the fact that their policy of treating their staff better has been successful.
Within Juffali, many senior posts, with top international partners, are being filled by a growing number of Saudi managers, engineers, and technicians — many of whom have grown into their posts with the aid of our Juffali’s in-house training center where specialized management and technical skills are developed.

Juffali Training Academy
While recruiting experienced expat staff to work on their many international brands, Juffali realized that the only way to develop a truly self-sufficient Kingdom would be to create a competent, skilled local workforce, capable of maintaining imported brands and products.
To this end, the Juffali Academy, established in 1977, offering technical courses, which provide many Saudi youths with the opportunity to develop the skills they require to make a meaningful contribution to the company, and country as a whole.
Many graduates fill specialized posts at Juffali, while others go on to work in similar positions elsewhere in the Kingdom.
Since the early days, Juffali has been striving to play a useful part in the development of out great nation.
Today, the corporation is proud of our contribution to the betterment of Saudi Arabia and all its people, and will continue to play its part as we enter the next era, under the visionary leadership of Custodian of Two Holy Mosques King Abdullah.