Arab region’s community finds creative opportunities on bilingual online platform

A bilingual online platform to enable the Arab region’s creative community find new opportunities was launched in Abu Dhabi on Thursday.
“This bilingual platform is an instant network for the creative industries and this tool is the bridge that will connect our broad talent pool with the region’s creative community,” said Noura Al-Kaabi, CEO of twofour54, the commercial arm of the Media Zone Authority, Abu Dhabi.
“By uploading their portfolios and showcasing their works, talents can connect to producers, agencies, broadcasters or other like-minded people; this is the latest step in Abu Dhabi s journey to becoming a leading media and entertainment hub,” added Al-Kaabi
The platform allows users to upload entire portfolios and connect their profiles to social media through channels such as Twitter, Instagram, and Facebook. Its interconnectivity helps businesses to search for talent for specific projects. Continuous blog posts and a social wall with regular feeds keep members up-to-date with industry news and opinions. Members can also use the new online platform to promote their own events, workshops and initiatives.
Al-Kaabi added that twofour54 has developed and supported young talent since it was founded, and “we are now seeing results through the local production of more high-quality films, games, publications, and television programs, driven by the creation of a thriving community for all types of media production. Locally based talent is a great advantage that has helped twofour54 successfully attract global television and film producers to the emirate, this platform will further enhance this offering.” Creative lab is twofour54’s community for creative people with over 80 projects funded to date.
The platform connects existing and potential members of twofour54’s thriving creative community, with trade partners such as agencies, broadcasters, government and private entities and production companies. It is also a platform to promote courses at twofour54 tadreeb, the region’s leading training academy for the media and entertainment industries.
Members of twofour54’s creative community and platform users can also access exclusive experiences such as interning with the major international film and televisions that are being attracted to the emirate. For example, six interns had the opportunity to work on the Abu Dhabi production location of the latest installment of the Star Wars franchise, and two of those interns will go on to London’s Pinewood Studios to further their production experience.